Protein snacking is being redefined by consumers who want purposeful nutrition, decadent flavor and an all-around uncompromising experience, and in Taiwan, Mars introduced MARCOO Crun, a light, chocolatey treat that packs 13.6 grams of protein. Although this protein snack isn't meant to replace a shake or another lean protein source, it doesn't need to because it fills a different role entirely. For times when a craving for something crispy and satisfying on the go hits, these bites are an easy, better-for-you swap that still delivers real nutritional value.
With more than 13 grams of protein per pack, MARCOO Crun comes in at 5.8 grams of sugar, 12.8 grams of carbohydrates, and 188 calories, all while promising an indulgent taste and texture that's more enticing than the average protein bar.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Indulgent Protein Snacks — Decadent formats that combine chocolatey flavor, crispy texture and meaningful protein content create room for brands to reposition functional nutrition as a craveable treat.
On-the-go Refueling — Portable snacks designed for busy consumers blur the line between convenience food and performance nutrition, opening space for compact products with targeted wellness benefits.
Better-for-you Confectionery — Lower-sugar, nutrient-enhanced sweets suggest a growing market for treats that preserve indulgence while offering measurable nutritional value.
Industry Implications
Functional Foods — Protein-enhanced snack innovations expand the category beyond shakes and bars by introducing lighter, more enjoyable formats for everyday consumption.
Confectionery — Chocolate brands can use nutrition-forward formulations to transform traditional treats into hybrid products that satisfy both cravings and health-conscious expectations.
Sports Nutrition — Accessible refueling snacks with familiar flavors point to opportunities for performance-oriented products that appeal to mainstream consumers rather than only athletes.
