Maola Local Dairies launched a new line of ultrafiltered milk to deliver more of what consumers want: a lactose-free milk that's high in protein, lower in sugar and boosted by prebiotic fiber for gut health. By the numbers, Maola More offers 15 grams of protein per eight-ounce serving, with five to eight grams of sugar per serving. “Consumer research shows growing demand for protein, easier digestion and lactose-free options, with gut health emerging as a key area of interest,” Maola chief executive officer Jon Cowell said. “Maola More is built to meet those needs by bundling benefits that are increasingly becoming table stakes—and then going further with added prebiotic fiber for digestive support. Maola More brings together hydration, nutrition, and indulgence in a format appropriate for milk consumers of every age.”
Currently, the line offers Whole and 2% Reduced Fat, and the dairy manufacturer has plans to launch additional Maola More varieties in late 2026.
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Multi-benefit Dairy Products — Products combining lactose-free formulation, high protein, and added prebiotics are redefining consumer expectations for everyday milk.
Ultrafiltered Nutrition Optimization — Ultrafiltration as a processing technique is enabling concentrated protein and reduced sugar profiles that change the nutritional profile of traditional dairy.
Gut-health Fortified Everyday Beverages — An emphasis on digestive-supporting ingredients like prebiotic fiber is turning routine hydration choices into functional gut-health products.
Industry Implications
Dairy Manufacturing — Novel processing workflows and ingredient blending present opportunities to create premium, shelf-stable milk SKUs with differentiated nutrient profiles.
Functional Ingredients Suppliers — Suppliers of proteins, prebiotics, and lactose-management enzymes stand to influence product formulation strategies across beverage and dairy portfolios.
Retail Grocery Channels — Evolving consumer demand for multi-benefit milks could reshape category placement, merchandising, and private-label product development in stores and online.
