Cadbury has launched a campaign called 'Make Every Bite Count' that is running from April 6th to May 18th, 2026. As part of this initiative, the company will donate a portion of the proceeds from its chocolate products toward Food Banks Canada and local food banks. Cadbury is dedicated to donating $200,000 by the end of the year, which will provide the equivalent of 400,000 meals to Canadians facing food insecurity.
The 'Make Every Bite Count' campaign is supported by Canadian athletes Nazem Kadri and Marie-Philip Poulin, who help raise awareness of hunger relief efforts at a time when food bank usage has reached record highs, with over 2.2 million visits in March 2025 alone.
Image Credit: Cadbury
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
Cause-marketing Partnerships — Corporate-brand alliances with social causes are enabling scalable revenue-linked giving models that reshape how consumers evaluate purchase impact.
Meal-equivalent Donations — Linking product sales to quantifiable meal equivalents is creating transparent impact metrics that can be embedded into supply chains and reporting systems.
Athlete-backed Awareness — Leveraging high-profile athletes for social campaigns is amplifying reach and trust in ways that can transform donor acquisition and engagement channels.
Industry Implications
Retail Confectionery — Chocolate and impulse-buy categories are positioned to incorporate embedded philanthropy features and traceable impact claims into packaging and point-of-sale experiences.
Nonprofit Food Assistance — Food banks and hunger-relief organizations are becoming data-driven partners for corporate donors, enabling integrated distribution models and outcome verification.
Sports Marketing & Sponsorship — Sports sponsorships are evolving toward cause-aligned activations that combine athlete credibility with measurable social impact metrics for brand partnerships.
