The Sweetgreen Macro Tracking Tool Highlights Transparency
Michael Hemsworth — November 10, 2025 — Business
References: businesswire & qsrmagazine
The Sweetgreen macro tracking tool has been developed by the fast casual restaurant brand as a solution for nutrition-minded consumers to make it easier for them to track their intake. The tool is built into the brand's app and website, and will enable users to track the protein, carbs, fat and calories in a meal as they create it for takeout or delivery. The tool responds to the increased popularity of protein amongst active consumers and wellness enthusiasts alike, and will help them to create a meal that better suits their nutritional preferences.
Chief Technology Officer Wouleta Ayele spoke on the Sweetgreen macro tracking tool saying, "At Sweetgreen, we’re always looking for ways to use technology to support personalization and to better serve our customers. The new macro tracking tool is designed to give guests more transparency and control, helping them make choices that fit their goals and enhance their everyday lives.”
Chief Technology Officer Wouleta Ayele spoke on the Sweetgreen macro tracking tool saying, "At Sweetgreen, we’re always looking for ways to use technology to support personalization and to better serve our customers. The new macro tracking tool is designed to give guests more transparency and control, helping them make choices that fit their goals and enhance their everyday lives.”
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
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