WorkInProgress Creates The Low Hanging Fruit Candle
References: stopmakingcandles & designtaxi
Creative agency WorkInProgress creates the new Low Hanging Fruit candle, which is a novelty product marking its 30th candle. It is meant to smell like a blend of fig with floral earthy notes of black currant. Additionally, all of the proceeds from the candle will be directed to a Denver Ad School scolarship.
The product is described as“If you’ve been thinking of pitching a product-scented candle for your client, you’re not alone. Every year, thousands of very creative people reach for the same low-hanging fruit. But when so many candles are selling their scents for the fleeting validation of a press release, here is a candle to inspire you to do better. One that gently caresses your olfactory receptors and whispers, ‘it’s been done.’”
Image Credit: Low Hanging Fruit
The product is described as“If you’ve been thinking of pitching a product-scented candle for your client, you’re not alone. Every year, thousands of very creative people reach for the same low-hanging fruit. But when so many candles are selling their scents for the fleeting validation of a press release, here is a candle to inspire you to do better. One that gently caresses your olfactory receptors and whispers, ‘it’s been done.’”
Image Credit: Low Hanging Fruit
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Novelty Candles — A trend towards creating candles with unique scents and concepts to capture consumer attention.
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Charitable Products — A trend towards creating products that not only benefit the consumer, but also donate proceeds to charitable causes.
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Eco-friendly Candles — A trend towards creating candles that are environmentally sustainable and made with natural materials.
Industry Implications
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Home Goods — Opportunity for home goods companies to create unique and environmentally sustainable candle products.
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Marketing Agencies — Opportunity for marketing agencies to create novelty candle products to promote client brands.
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Charitable Organizations — Opportunity for charitable organizations to partner with candle companies to create products that donate proceeds to important causes.
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