This new Liquid Death Sparkling Energy campaign has been announced for the summer to encourage uptake of its easy-drinking energy drink by offering fans complimentary food as a thank you for their purchase. The campaign will enable consumers to upload their receipt of purchase of Liquid Death Sparkling Energy beverages to be entered to win one of 25 DoorDash gift cards valued at $20. The promotion will regard each can of the beverage purchased each day during the promotional period as an entry and will allow participants to win one each day with the option for multiple wins during the campaign.
The Liquid Death Sparkling Energy campaign is being promoted with the phrase Liquid Death Gets You Chicken Wings as a nod to the food-oriented promotion, but also as a subtle jab at rival energy drink brand Red Bull.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Receipt-based Rewards — Digital receipt uploads are turning everyday purchases into measurable engagement loops that give beverage brands richer first-party data and repeat-purchase incentives.
Food-paired Promotions — Pairing energy drinks with popular delivery foods creates cross-category appeal and reframes functional beverages as part of casual dining occasions.
Competitive Brand Humor — Playful jabs at category rivals can strengthen brand personality while generating social conversation around otherwise standard promotional mechanics.
Industry Implications
Energy Drinks — Crowded functional beverage markets are using lifestyle-led rewards and cultural humor to differentiate beyond caffeine content and flavor innovation.
Food Delivery — Gift card integrations position delivery platforms as promotional infrastructure for consumer brands seeking instant gratification and broad redemption appeal.
Digital Promotions — Receipt-verification campaigns are expanding as low-friction tools for brands to connect purchases, data capture, and gamified consumer rewards.
