The Lipton Purin Milk Tea is a new product from the brand arriving as a Japan exclusive to offer consumers a deliciously portable way to satisfy their sweet tooth. The product comes packaged in a carton and is formulated to taste like purin, which is a Japanese custard pudding that boasts a similar taste and texture to the classic creme caramel. The milk tea thus has a sweet, creamy consistency and flavor that boasts eggy notes and a slightly burnt caramel flavor.
The Lipton Purin Milk Tea prioritizes a dessert-like recipe that's both sweet, fragrant and flavorful to work well when enjoyed out of the house as an everyday indulgence. The product is priced at 184 yen and will be on offer at a variety of retailers in Japan starting May 12, 2026.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Dessert-inspired Beverages — A growing category where classic confectionery and pastry profiles are translated into ready-to-drink formats, enabling beverage portfolios to mimic complex dessert textures and flavor layers.
Portable Premium Indulgence — Consumers are seeking single-serve, on-the-go products that deliver premium sensory experiences comparable to in-store desserts, shifting value perception toward convenience-driven luxury.
Regionally Authentic Limited Releases — Brands are leveraging local dessert traditions and limited geographic launches to create scarcity-driven desirability and culturally specific flavor narratives.
Industry Implications
Packaged Beverage — The sector can be disrupted by formulations and packaging that preserve delicate dessert textures and aromas while meeting shelf-stability and distribution needs.
Retail and Convenience — Brick-and-mortar and convenience channels may evolve through curated micro-seasons of exclusive flavor drops that alter purchasing rhythms and foot traffic patterns.
Flavor Research and Food Technology — Advancements in encapsulation, fat mimetics, and aroma delivery systems could enable more faithful replication of complex dessert notes in low-cost, mass-produced beverages.
