The Florette Limited-Edition Christmas Packs are Celebratory
Michael Hemsworth — September 30, 2022 — Marketing
References: florettesalad & conveniencestore
The Florette limited-edition Christmas packs are being shown off ahead of the busy holiday season to provide consumers with a way to enjoy a festive experience when mixing up a fresh salad.
The product features the brand's existing lineup with a festive overhaul including Classic Crispy transformed into Father Crispy and Mixed transformed into Have a Holly, Jolly Mixed-mas. The products each feature festive imagery and will be available starting in mid-November through till the end of the year for shoppers to pick up for their holiday feast.
Commercial and Marketing Director Martin Purdy commented on the new Florette limited-edition Christmas packs saying, "Salad is synonymous with summer. As temperatures rise, prepared salad sales grow exponentially with the demand for lighter eating with a fresh accompaniment like Florette becoming a staple. However, many retailers aren’t aware of a second smaller peak we experience each year during the festive period, and so are missing out on potential sales."
The product features the brand's existing lineup with a festive overhaul including Classic Crispy transformed into Father Crispy and Mixed transformed into Have a Holly, Jolly Mixed-mas. The products each feature festive imagery and will be available starting in mid-November through till the end of the year for shoppers to pick up for their holiday feast.
Commercial and Marketing Director Martin Purdy commented on the new Florette limited-edition Christmas packs saying, "Salad is synonymous with summer. As temperatures rise, prepared salad sales grow exponentially with the demand for lighter eating with a fresh accompaniment like Florette becoming a staple. However, many retailers aren’t aware of a second smaller peak we experience each year during the festive period, and so are missing out on potential sales."
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
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Holiday Themed Food Products — There is an opportunity to create special holiday themed food products to engage consumers during the festive season.
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Secondary Sales Peaks — Many product categories experience a second peak in sales during the festive period, which retailers can capitalize on by offering special holiday editions of existing products.
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Festive Branding — Companies can rebrand existing products with festive imagery to add a celebratory touch and attract consumers during the holiday season.
Industry Implications
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Food and Beverage — The food and beverage industry can create seasonal products and engage consumers during the holiday season.
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Retail — Retailers can take advantage of the second peak in sales during the festive period by offering special holiday editions of popular products.
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Marketing and Advertising — Marketing and advertising companies can assist brands in creating festive branding and messaging to attract consumers during the holiday season.
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