What is the trend of light cider boom?

The rise of light ciders presents opportunities for breweries and cideries to offer accessible and low calorie options to consumers who want a refreshing yet light beverage.

What is the trend of regionally-sourced beverages?

Using locally sourced ingredients in alcoholic beverages creates a unique and authentic flavor experience for consumers who value supporting local businesses.

What is the trend of creative packaging design?

Beverage companies can stand out on shelves by investing in creative and minimalist packaging designs that appeal to consumers' aesthetic preferences.

What are the implications for the breweries industry?

Breweries can capitalize on the trend towards light alcoholic beverages to expand their product offerings and attract health-conscious consumers.

What are the implications for the cideries industry?

Cideries can differentiate themselves by using regional ingredients to create unique and flavorful beverages that appeal to consumers seeking an authentic taste experience.

What are the implications for the graphic design industry?

Beverage companies can benefit from collaborating with graphic designers to create eye-catching and memorable packaging designs that help their products stand out on crowded shelves.

Invigorating Light Ciders : light cider

This Cider Uses Fresh-Pressed Washington Apples For a Refreshing Flavor

Rahul Kalvapalle — May 26, 2022 — Lifestyle

References: seattlecidercompany & brewbound

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Seattle Cider Co. is set to take the summer cider season by storm with the impending launch of a new light cider, which aims to offer an eminently accessible and drinking experience to people who enjoy the freshness of cider and don't want to be bogged down by more robust beverages.

This light cider comes in at 4.2% alcohol by volume (ABV), making it an easily crushable beer. Each 12-ounce cans contains 98 calories, and more importantly manages to put forward a magnificently enjoyable apple taste thanks to the use of regionally sourced Washington apples.

This delectable new light cider is set to be made available in six-packs of 12-ounce cans starting in July 2022. The cans are designed to be exceptionally noticeable on shelves thanks to its classy and minimalist can art, created by none other than the company's very own graphic designer Christina Dean.

Image Credit: Seattle Cider Co.

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During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

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What was the MAIN reason you used this type of device during your trip?

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On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

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Which of the following types of devices have you personally used in the past 12 months?

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What are the main reasons you use or chose this type of device?

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How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Light Cider Boom — The rise of light ciders presents opportunities for breweries and cideries to offer accessible and low calorie options to consumers who want a refreshing yet light beverage.
Regionally-sourced Beverages — Using locally sourced ingredients in alcoholic beverages creates a unique and authentic flavor experience for consumers who value supporting local businesses.
Creative Packaging Design — Beverage companies can stand out on shelves by investing in creative and minimalist packaging designs that appeal to consumers' aesthetic preferences.

Industry Implications

Breweries — Breweries can capitalize on the trend towards light alcoholic beverages to expand their product offerings and attract health-conscious consumers.
Cideries — Cideries can differentiate themselves by using regional ingredients to create unique and flavorful beverages that appeal to consumers seeking an authentic taste experience.
Graphic Design — Beverage companies can benefit from collaborating with graphic designers to create eye-catching and memorable packaging designs that help their products stand out on crowded shelves.

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