What is the trend of grab-and-go breakfast solutions?

Opportunity for companies to create convenient, handheld breakfast options that do not require additional preparation equipment.

What is the trend of bistro-quality street food offerings?

Opportunity for street food vendors to elevate their menu items with gourmet ingredients and presentation.

What is the trend of innovation in breakfast pastry dough?

Opportunity for pastry chefs and manufacturers to experiment with new textures and flavors in handheld breakfast pastries.

What are the implications for the food manufacturing industry?

Opportunity for food manufacturers to develop and produce handheld breakfast options for busy consumers.

What are the implications for the street food vendors industry?

Opportunity for street food vendors to differentiate themselves by offering unique, bistro-quality menu items.

What are the implications for the fast food chains industry?

Opportunity for fast food chains to expand their breakfast menus with new, convenient handheld options.

Grab-and-Go Waffle Packets : Liege-Style Waffles

Flavor-Infused Breakfast Pastries Image 1

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Eggo Grab & Go Liege-Style Waffles Don't Require a Toaster

Laura McQuarrie — April 12, 2022 — Lifestyle

References: KelloggCompany & prnewswire

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Eggo Grab & Go Liege-Style Waffles is the newest breakfast innovation and it introduces customers to the first-ever Eggo waffle that doesn't require a toaster. These bistro-quality handheld waffles were made with busy parents in mind and they offer a convenient way for people of all ages to enjoy a street food staple of Belgium.

With golden brioche dough baked through with crunchy bits of pearl sugar, these handheld waffles are a true treat, plus they share the benefit of being made with real butter and free from artificial colors and flavors. The grab-and-go waffles are being introduced in two flavors to start, Buttery Maple and Strawberry.

These ready-to-eat waffles are individually wrapped and they can be enjoyed in several ways, including at room temperature or freshly warmed out of the toaster.

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Trend Themes

Grab-and-go Breakfast Solutions — Opportunity for companies to create convenient, handheld breakfast options that do not require additional preparation equipment.
Bistro-quality Street Food Offerings — Opportunity for street food vendors to elevate their menu items with gourmet ingredients and presentation.
Innovation in Breakfast Pastry Dough — Opportunity for pastry chefs and manufacturers to experiment with new textures and flavors in handheld breakfast pastries.

Industry Implications

Food Manufacturing — Opportunity for food manufacturers to develop and produce handheld breakfast options for busy consumers.
Street Food Vendors — Opportunity for street food vendors to differentiate themselves by offering unique, bistro-quality menu items.
Fast Food Chains — Opportunity for fast food chains to expand their breakfast menus with new, convenient handheld options.

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