Gong cha's New Leviteas are Low-Calorie and Low-Sugar
Katherine Pendrill — April 14, 2026 — Lifestyle
References: instagram & restaurantnews
Gong cha is looking to give consumers a lighter option this spring with the debut of its new Leviteas.
Available nationwide as of April 14th, the new Leviteas lineup is a range of low-calorie, low-sugar beverages. In total, there are four fruit tea flavors to choose from and one matcha option. The fruit options include a honey back tea-based HoneyBerry Levitea, a passionfruit black tea-based Passion Levitea, a black tea-based HoneyLemon Levitea, and a strawberry black tea-based Strawberry Levitea. Meanwhile, the new Matcha Levitea is made with matcha green tea. All of the beverages also feature a layer of Green Tea Jelly for added texture and flavor. As Gong cha's Vice President of Marketing for the Americas, Missy Maio, explains, "Consumers are increasingly seeking beverages that balance taste and better-for-you benefits. Leviteas do just that and all at a great value, making them easy to enjoy anytime.”
Image Credit: Gong cha
Available nationwide as of April 14th, the new Leviteas lineup is a range of low-calorie, low-sugar beverages. In total, there are four fruit tea flavors to choose from and one matcha option. The fruit options include a honey back tea-based HoneyBerry Levitea, a passionfruit black tea-based Passion Levitea, a black tea-based HoneyLemon Levitea, and a strawberry black tea-based Strawberry Levitea. Meanwhile, the new Matcha Levitea is made with matcha green tea. All of the beverages also feature a layer of Green Tea Jelly for added texture and flavor. As Gong cha's Vice President of Marketing for the Americas, Missy Maio, explains, "Consumers are increasingly seeking beverages that balance taste and better-for-you benefits. Leviteas do just that and all at a great value, making them easy to enjoy anytime.”
Image Credit: Gong cha
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Low-sugar Convenience Beverages — Growing demand for ready-to-drink, low-sugar options is creating space for products that deliver familiar flavors with significantly reduced calories and sugars.
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Functional Texture Add-ins — Incorporating elements like green tea jelly introduces novel mouthfeel experiences that can reposition beverages as multisensory functional drinks.
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Premium Value Health Positioning — Brands framing healthier formulations as affordable indulgences are shifting consumer perceptions of premium products toward accessible wellness.
Industry Implications
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Quick-service Restaurants — Chain beverage menus that integrate low-sugar, textured drinks can redefine on-the-go refreshment offerings and drive incremental traffic.
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Beverage Manufacturing — Manufacturers capable of scaling low-calorie formulations with shelf-stable textural components could disrupt ingredient and production standards across the category.
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Retail Grocery Chains — Supermarkets that curate affordable better-for-you beverage assortments may alter shopper expectations for health-forward impulse buys and refrigerated merchandising.
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