Like the viral sleepy girl mocktail that combined tart cherry juice and magnesium powder for relaxation, the new lemme Relax Magnesium Soft Chews features multi-source magnesium and tart cherry to alleviate occasional stress, and support healthy cortisol levels and sleep. This launch from the wellness brand by Kourtney Kardashian Barker boasts a Blackberry Lemonade flavor and a vegetarian-friendly formula with clinically studied KSM-66 Ashwagandha and L-theanine.
More convenient than mixing a drink before bed, these soft chews are a delicious addition to evening routines. As the pace of daily life leaves more people looking for simple, accessible ways to decompress, relaxation chews have emerged as an easy, enjoyable way to take the edge off and give the nervous system a little intentional support.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Functional Sleep Supplements — Blending sleep-supporting compounds like magnesium, tart cherry, and L-theanine into palatable formats opens pathways for products that sit between pharmaceuticals and everyday food items.
Celebrity-branded Wellness Products — High-profile founders and influencer-driven launches are enabling rapid consumer trust and distribution for niche wellness formulations that might otherwise take years to scale.
Convenient Dosage Formats — Portable, pre-dosed soft chews and other chewable formats are redefining how consumers incorporate functional ingredients into daily routines, creating demand for hybrid snack-supplement offerings.
Industry Implications
Nutraceuticals — Innovations in multi-source minerals and clinically studied botanical blends present opportunities for differentiated supplement lines that claim both immediate and long-term wellbeing effects.
Consumer Packaged Goods — Crossover products that merge confectionery textures with targeted health benefits could disrupt traditional snack and treat categories by appealing to wellness-minded consumers.
Retail Pharmacy and E-commerce — Shelf placement and direct-to-consumer channels tailored to functional indulgences are reshaping assortment strategies and consumer discovery of non-prescription relaxation aids.
