Le Labo SHIU 25 Pays Tribute to Beijing's Historic He Yuan Lab
References: lelabofragrances
Le Labo SHIU 25 fragrance joins the brand's City Exclusive Collection as a scent inspired by Beijing and its restored He Yuan Lab, a historic Siheyuan courtyard at Wang Fu Central. Built around the serene Shiu note derived from the Ho tree, the composition layers powdery iris and olibanum over a warm woody base to evoke balance and quiet reflection. The fragrance draws from the atmosphere of the courtyard, blending traditional craftsmanship with contemplative design through a restrained, nature-inspired scent profile.
Presented in Le Labo's signature apothecary-style glass bottle with a personalized typewriter label, SHIU 25 is accompanied by raw wooden display packaging that reflects the brand's wabi-sabi aesthetic. The fragrance remains available year-round exclusively at the Beijing He Yuan Lab, while discovery sizes launch globally on August 1, 2026, followed by full-sized bottles offered worldwide from September 1 to September 30 as part of Le Labo's annual City Exclusive event.
Image Credit: Le Labo
Presented in Le Labo's signature apothecary-style glass bottle with a personalized typewriter label, SHIU 25 is accompanied by raw wooden display packaging that reflects the brand's wabi-sabi aesthetic. The fragrance remains available year-round exclusively at the Beijing He Yuan Lab, while discovery sizes launch globally on August 1, 2026, followed by full-sized bottles offered worldwide from September 1 to September 30 as part of Le Labo's annual City Exclusive event.
Image Credit: Le Labo
Trend Themes
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City-exclusive Fragrances — Location-tied scent releases create scarcity-driven luxury experiences that connect product identity with local culture, architecture, and travel retail demand.
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Heritage-inspired Scent Design — Historic spaces and regional materials provide premium brands with narrative-rich foundations for limited products that feel culturally specific and collectible.
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Wabi-sabi Luxury Packaging — Raw textures, restrained design, and imperfect natural materials signal a quieter form of prestige that contrasts with polished mass-luxury aesthetics.
Industry Implications
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Luxury Fragrance — Exclusive city-based launches expand the category beyond scent into destination branding, limited access, and experiential storytelling.
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Travel Retail — Globally promoted yet locally anchored products strengthen tourism-linked purchasing by turning boutique visits into collectible luxury moments.
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Heritage Hospitality — Restored cultural properties can serve as immersive brand environments where architecture, craft, and commerce merge into premium consumer experiences.
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