Celebrity chef Gordon Ramsay teamed up with Lady A to launch an upmarket olive oil brand called Krude, and it's debuting with infused and uninfused extra virgin olive oils. For many adults, true luxury lies in upgrading everyday essentials, including olive oil, to meaningfully transform everything from simple salads to elaborate dinner party dishes. Krude makes this easy with Infused EVOOs in varieties like Chilli, Garlic, Lemon, and Basil, which feature fresh ingredients that are cold-pressed alongside early-harvest olives to amplify flavor.
In recent years, squeezable packaging inspired by bottles used in back-of-house restaurant kitchens has transformed the way home cooks use olive oil for cooking and finishing dishes, and Krave adapts this format by crossing over a convenient nozzle cap with classic tins to lock in flavor and freshness.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Chef-crafted Everyday Luxuries — A shift toward premiumized staples positions culinary celebrity-backed products as catalysts for redefining everyday consumption with elevated quality and provenance.
Infused Extra Virgin Oils — Flavor-infused cold-pressed oils are creating new product categories that blend functional seasoning with artisanal supply chains and early-harvest sourcing narratives.
Restaurant-to-home Packaging — Squeezable, nozzle-equipped tins and bottles adapted from professional kitchens enable portion control and freshness retention that challenge traditional retail packaging formats.
Industry Implications
Specialty Food Retail — Premium olive oils with celebrity branding and curated flavor lines are reshaping shelf segmentation and consumer willingness to pay within gourmet retail channels.
Foodservice and Hospitality — Restaurants and catering operations face opportunities to integrate chef-formulated oils as signature ingredients or co-branded retail extensions that influence menu differentiation.
Food Packaging and Materials — Innovations in tin liners, nozzle closures, and oxygen-barrier technologies are becoming critical to preserving delicate flavors and enabling cross-market retail formats.
