Klarna Announces the Launch of a New Search Tool
Niko Pajkovic — October 21, 2022 — Business
References: klarna & retaildive
Swedish fintech company Klarna has announced the launch of a new search engine tool that enables users to evaluate and compare product costs before making purchases. In addition, the company also introduced 'shoppable video content,' a platform for creators using the app.
With the new tool, customers can compare prices, shipping choices, product sizes, and colors at numerous stores using the in-app browser provided by Klarna. According to the business, the technology will also hunt for and automatically apply discount deals to their orders.
"The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns," said Sebastian Siemiatkowski, co-founder and CEO of Klarna.
Image Credit: Klarna
With the new tool, customers can compare prices, shipping choices, product sizes, and colors at numerous stores using the in-app browser provided by Klarna. According to the business, the technology will also hunt for and automatically apply discount deals to their orders.
"The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns," said Sebastian Siemiatkowski, co-founder and CEO of Klarna.
Image Credit: Klarna
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Trend Themes
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Price Comparison Tools — Developing an advanced price comparison tool that provides users with information about product costs and discounts offers.
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Shoppable Video Content — Creating shoppable video content that enables users to make purchases while watching a video.
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In-app Browsers — Incorporating in-app browsers into e-commerce platforms that allow users to compare product prices across different stores.
Industry Implications
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Retail — Retail companies can use price comparison tools to attract customers by offering competitive prices and discounts.
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E-commerce Platforms — E-commerce platforms can incorporate shoppable video content to increase user engagement and revenue generated per user.
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Marketing — Marketing agencies can use in-app browsers for their campaigns, creating advertisements for products that show up when potential customers search for similar products on an e-commerce platform.
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