What is the trend of virtual shopping experience?

Klarna's 'Virtual Shopping' feature opens up opportunities for retailers to provide interactive shopping experience for customers.

What is the trend of live chat customer service?

Live chat serves as an effective tool in customer service, as emphasized by Klarna's 'Virtual Shopping' feature.

What is the trend of hybrid online-offline shopping?

Klarna's 'Virtual Shopping' feature presents an opportunity to merge the benefits of brick-and-mortar retail with online convenience.

What are the implications for the retail industry industry?

Retailers can leverage Klarna's 'Virtual Shopping' feature to enhance customer engagement and create a seamless shopping experience.

What are the implications for the e-commerce industry industry?

Klarna's 'Virtual Shopping' feature sets the bar for e-commerce platforms to integrate live video calls and online chat sessions into the shopping experience.

What are the implications for the customer service industry industry?

Klarna's 'Virtual Shopping' feature highlights the growing demand for effective and personalized customer service in the online space.

Live Chat Shopping Features : Klarna 1

Klarna Launches New Hybrid Feature Called 'Virtual Shopping'

Niko Pajkovic — May 18, 2022 — Business

References: prnewswire & retaildive

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Leading payments and shopping platform Klarna has announced the launch of 'Virtual Shopping,' a new feature that aims to bring the in-store shopping experience online.

With Virtual Shopping, customers will be able to browse products on Klarna while communicating with actual in-store experts via video calls and live online chat sessions. The new feature presents a win-win for both shoppers and retailers; customers are able to easily receive feedback mid-shop, while stores are presented with the opportunity to extend their expertise beyond their physical locations.

"In the past, online shopping has been missing a key element: human interaction. With Virtual Shopping, we replicate the brick-and-mortar experience of receiving personalized advice from an in-store expert and bring it to the online realm," said

Image Credit: Klarna

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Trend Themes

Virtual Shopping Experience — Klarna's 'Virtual Shopping' feature opens up opportunities for retailers to provide interactive shopping experience for customers.
Live Chat Customer Service — Live chat serves as an effective tool in customer service, as emphasized by Klarna's 'Virtual Shopping' feature.
Hybrid Online-offline Shopping — Klarna's 'Virtual Shopping' feature presents an opportunity to merge the benefits of brick-and-mortar retail with online convenience.

Industry Implications

Retail Industry — Retailers can leverage Klarna's 'Virtual Shopping' feature to enhance customer engagement and create a seamless shopping experience.
E-commerce Industry — Klarna's 'Virtual Shopping' feature sets the bar for e-commerce platforms to integrate live video calls and online chat sessions into the shopping experience.
Customer Service Industry — Klarna's 'Virtual Shopping' feature highlights the growing demand for effective and personalized customer service in the online space.

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