Kiehl’s x Go Greek Created a Nutritious, Cooling Treat Inspired by SPF
Laura McQuarrie — June 18, 2026 — Marketing
References: glossy.co
Apothecary-style skincare brand Kiehl’s is gearing up to launch a nationwide partnership with Go Greek, which serve up nourishing Kiehl’s x Go Greek yogurt bowls inspired by its Better Screen sunscreen range.
Kiehl’s Better Screen Miner-all UV Serum is a new mineral sunscreen joining the sun care collection, and it features soothing cica centella to moisturize, rapidly reinforce the skin barrier and diminish the appearance of redness in a formula awarded the National Eczema Association's Seal of Acceptance. Similarly relieving, the co-branded Greek yogurt bowls promise to provide replenishment in the heat of summer.
As part of this collaboration, Kiehl’s is bringing co-branded Go Greek carts to select stores to share yogurt samples.
Kiehl’s Better Screen Miner-all UV Serum is a new mineral sunscreen joining the sun care collection, and it features soothing cica centella to moisturize, rapidly reinforce the skin barrier and diminish the appearance of redness in a formula awarded the National Eczema Association's Seal of Acceptance. Similarly relieving, the co-branded Greek yogurt bowls promise to provide replenishment in the heat of summer.
As part of this collaboration, Kiehl’s is bringing co-branded Go Greek carts to select stores to share yogurt samples.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Edible Beauty Collaborations — Cross-category pairings between skincare labels and wellness foods create new sensory touchpoints where product benefits are translated into taste, texture, and seasonal refreshment.
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Spf-inspired Functional Foods — Nutrition formats that mirror sun care cues open space for consumables positioned around cooling, replenishment, and skin-supportive lifestyle rituals.
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Pop-up Sampling Carts — Mobile co-branded carts bring product education into casual food moments, blending trial, hospitality, and retail discovery in high-traffic environments.
Industry Implications
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Skincare — Beauty companies are extending ingredient narratives beyond topical formulas, turning clinical benefits such as barrier support and redness relief into broader wellness experiences.
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Foodservice — Greek yogurt and functional snack providers gain relevance through limited-edition partnerships that attach everyday nourishment to premium beauty and self-care occasions.
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Experiential Marketing — Retail activations tied to edible samples create memorable brand associations by linking product launches with immediate physical refreshment and social shareability.
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