This Special Johnnie Walker Red Label Bottle Shares Hidden Messages
Laura McQuarrie — October 27, 2021 — Lifestyle
References: thespiritsbusiness & just-drinks
There's a brand-new Johnnie Walker Red Label Bottle that's been introduced to coincide with the new season of Netflix's Money Heist (also known as La Casa de Papel) and it has a design that includes hidden messages. To mark the finale of the show, which happens in December, the brand created a special Scotch whisky bottle design that puts a twist on the classic Striding Man branding.
When viewed in UV light, the bottle shares some of the last words of the show's main characters. There are just 150,000 bottles of the Johnnie Walker Red Label La Casa De Papel Limited Edition Design that will be released in select markets, including Southern Europe and Latin America.
When viewed in UV light, the bottle shares some of the last words of the show's main characters. There are just 150,000 bottles of the Johnnie Walker Red Label La Casa De Papel Limited Edition Design that will be released in select markets, including Southern Europe and Latin America.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Limited Edition Bottle Design — There is an opportunity to create more special edition bottles that are tied to popular TV shows or movies with hidden messages or designs.
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UV Light Interactivity — More products can include design elements that are only revealed under UV light, providing a unique and interactive experience for consumers.
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Branding Collaborations — Collaborations between brands and popular TV shows or movies can create buzz and interest for both parties, leading to potential cross-promotion opportunities.
Industry Implications
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Alcohol — The alcohol industry can use limited edition bottle designs with hidden messages or unique features to attract younger and more visually-driven consumers.
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Entertainment — Collaborating with alcohol brands to create limited edition products tied to popular TV shows or movies can provide a new revenue stream for the entertainment industry.
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Packaging — Creating unique packaging designs with interactive features like UV light interactivity can be applied to various industries, including cosmetics or food and beverage.
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