Romantic Jellyfish Feasts

Clean the Sky - Positive Eco Trends & Breakthroughs

The Kraken Created a Three-Course At-Home Dinner Experience for Couples

— February 9, 2022 — Lifestyle
Black rum brand The Kraken developed a three-course jellyfish feast to elevate at-home dining experiences on Valentine's Day. The romantic dinner created with professional chefs includes custom Kraken plates, an ocean projector to simulate an underwater environment at home and a bottle of The Kraken's limited-edition Unknown Deep.

Jellyfish is featured in the starter, main and dessert of the feast in the form of jellyfish salad with peanut dressing; teriyaki jellyfish with squid ink noodles and bonito flakes; and seafood pudding infused with jellyfish and Kraken Rum. The food components of the meal are paired with a beautifully crafted bioluminescent cocktail that takes inspiration from a wonder of the natural world.

To be eligible to win a delivery kit, fans are invited to pen a love letter to The Beast.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply

Trend Themes

  1. At-home Fine Dining — The trend of at-home fine dining experiences offers opportunity to develop creativity in packaging and presentation of gourmet dishes.
  2. Alternative Food Sources — Innovative chefs and food companies could tap into alternative food sources such as jellyfish to create unique and sustainable menu items that address environmental concerns.
  3. Collaborative Branding — Collaborative branding between food and beverage companies presents opportunities to create distinctive products and experiences that cater to consumers' evolving tastes and preferences.

Industry Implications

  1. Food and Beverage — Food and beverage industry players could explore new ingredients and methods to develop gourmet dishes that cater to a growing trend of at-home fine dining.
  2. Environmentalism — Entrepreneurs who focus on finding sustainable food and ingredient sourcing will capture the growing environmentalist market.
  3. Hospitality — Hotels and restaurants could team up with food and beverage companies to create collaborative experiences that elevate guests' dining and drinking experiences.
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