Jack Link’s and Frito-Lay Partnered for Some New Spicy Snacks
Michael Hemsworth — April 7, 2023 — Lifestyle
Jack Link’s and Frito-Lay have announced a new partnership that will provide consumers with a way to enjoy a meaty snack that packs a familiar flavor.
The products include the Jack Link's Flaming' Hot-Flavored Original and the Jack Link's Doritos Spicy Sweet Chili-Flavored beef jerky and meat sticks. The products all feature premium 100% beef that fans of the brand have come to expect and merge it with a blast of flavor inspired by some of the most recognizable tastes Frito-Lay is known for with its core line of snacks.
Vice President of Marketing for the Jack Link's brand Stephanie Leibke commented on the Jack Link’s and Frito-Lay partnership saying, "Jack Link’s has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks. Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for.”
The products include the Jack Link's Flaming' Hot-Flavored Original and the Jack Link's Doritos Spicy Sweet Chili-Flavored beef jerky and meat sticks. The products all feature premium 100% beef that fans of the brand have come to expect and merge it with a blast of flavor inspired by some of the most recognizable tastes Frito-Lay is known for with its core line of snacks.
Vice President of Marketing for the Jack Link's brand Stephanie Leibke commented on the Jack Link’s and Frito-Lay partnership saying, "Jack Link’s has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks. Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for.”
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
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Spice Infused Meat Snacks — There is an opportunity for meat snack brands to partner with spice & snack brands to infuse the flavors of popular snack products with high-quality meats.
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Branded Collaborations — Collaborations between meat snack and popular snack brands offer a chance to create unique products that are sure to grab consumer attention.
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Premium Meat Snacks — Growing demand for more premium, high-quality meat snacks opens up opportunities for brands to enter the market with unique and bold flavors.
Industry Implications
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Meat Snack Industry — Meat snack brands can collaborate with other product brands to offer innovative flavors that stand out in a competitive market.
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Snack Industry — Popular snack brands can partner with meat snack brands to diversify their product offerings and appeal to a wider audience.
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Food Industry — The convergence of different food industries like meat and snack presents opportunities for innovation and the creation of new product categories.
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