What is the trend of flavored rtd beverages?

The rise of flavored ready-to-drink cocktails reflects a growing consumer preference for diverse taste experiences in familiar beverages.

What is the trend of alternative classics?

Reinventing classic beverage combinations with new flavors provides brands an avenue to modernize traditional offerings while attracting new customer segments.

What is the trend of moderate abv appeal?

The increasing popularity of drinks with moderate alcohol by volume taps into a consumer trend towards mindful consumption and social drinking without overindulgence.

What are the implications for the beverage innovation industry?

The beverage industry is witnessing a surge in innovation, particularly with the infusion of unconventional flavors into established drink pairings.

What are the implications for the alcoholic ready-to-drink industry?

The alcoholic ready-to-drink sector is expanding as brands introduce novel flavor profiles to capture a share of the lucrative and growing pre-mixed cocktail market.

What are the implications for the flavored cola market industry?

The flavored cola market is experiencing revitalization, as collaborations with iconic alcohol brands offer fresh and enticing products for enthusiasts.

Cherry Cola Whiskey Refreshments : Jack Daniel’s & Coca-Cola Cherry

Jack Daniel’s & Coca-Cola Cherry Offers a New Take on a Classic

Michael Hemsworth — March 12, 2025 — Lifestyle

References: cocacolaep & scottishgrocer

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Jack & Coke is a classic drink that has stood the test of time, so the Jack Daniel’s & Coca-Cola Cherry has been unveiled as a new take on the boozy concoction. The product builds on the original Jack Daniel's & Coca-Cola ready-to-drink (RTD) beverage by giving it a decidedly fruit-forward update that's expected to be a hit amongst consumers this summer. The drink comes in 330ml cans and features a 5% ABV to give it a modest profile that can be enjoyed in moderation just like a hard seltzer or conventional beer.

Associate Director for alcoholic ready-to-rink (ARTD) at CCEP GB Elaine Maher spoke on the Jack Daniel’s & Coca-Cola Cherry saying, "With the RTD category now worth £554million in Great Britain, this launch is about more than just giving fans something fresh – it’s a brilliant opportunity to bring flavoured cola lovers into the category for the first time, with Coca-Cola and Coca-Cola Zero Cherry alone clocking up nearly £107million in sales to date."

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Trend Themes

Flavored RTD Beverages — The rise of flavored ready-to-drink cocktails reflects a growing consumer preference for diverse taste experiences in familiar beverages.
Alternative Classics — Reinventing classic beverage combinations with new flavors provides brands an avenue to modernize traditional offerings while attracting new customer segments.
Moderate ABV Appeal — The increasing popularity of drinks with moderate alcohol by volume taps into a consumer trend towards mindful consumption and social drinking without overindulgence.

Industry Implications

Beverage Innovation — The beverage industry is witnessing a surge in innovation, particularly with the infusion of unconventional flavors into established drink pairings.
Alcoholic Ready-to-drink — The alcoholic ready-to-drink sector is expanding as brands introduce novel flavor profiles to capture a share of the lucrative and growing pre-mixed cocktail market.
Flavored Cola Market — The flavored cola market is experiencing revitalization, as collaborations with iconic alcohol brands offer fresh and enticing products for enthusiasts.

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