What is the trend of immune-boosting beverages?

Functional beverages formulated with immune-boosting ingredients are becoming more popular as consumers prioritize their health and wellness.

What is the trend of gut health support?

Beverages formulated with prebiotics and other gut-supporting ingredients are gaining traction in the functional beverage market.

What is the trend of affordable functional beverages?

Brands offering functional beverages at an accessible price point are disrupting the market and appealing to cost-conscious consumers.

What are the implications for the beverage industry industry?

The beverage industry has an opportunity to meet the growing demand for functional drinks that support immune health.

What are the implications for the health and wellness industry industry?

Companies in the health and wellness industry can capitalize on the trend by developing and marketing their own functional immune-boosting drinks.

What are the implications for the retail industry industry?

Retailers can benefit from offering a wider range of affordable functional drinks targeted towards consumers looking to support their health and wellness.

Functional Immunity-Boosting Beverages : Inner Immune

The Nouri Inner Immune Immunobiotic Beverage is Flavorful

Michael Hemsworth — April 21, 2022 — Marketing

References: dailynouri & preparedfoods

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The Nouri Inner Immune immunobiotic beverage is positioned as a first-to-market product from the brand for the US focused on supporting the immune system with a range of functional ingredients.

The drink is formulated with Immuno-LP20, l-glutamine, prebiotics, vitamins and minerals to help support proper gut health on a daily basis. The drink is free from calories, sugar and carbonation with a formula that is specifically targeted towards the gut where 70% of the body's immune cells are situated.

The Nouri Inner Immune immunobiotic beverage boasts an accessible profile thanks to a price point of $2.99 per can or $35.88 per pack of 12. The drink comes in three flavors including Blackberry Lemon, Orange Zest and Watermelon Lime.

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Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?

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What did you like about making watermelon “ice cream”?

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What are the main reasons you use or chose this type of device?

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Trend Themes

Immune-boosting Beverages — Functional beverages formulated with immune-boosting ingredients are becoming more popular as consumers prioritize their health and wellness.
Gut Health Support — Beverages formulated with prebiotics and other gut-supporting ingredients are gaining traction in the functional beverage market.
Affordable Functional Beverages — Brands offering functional beverages at an accessible price point are disrupting the market and appealing to cost-conscious consumers.

Industry Implications

Beverage Industry — The beverage industry has an opportunity to meet the growing demand for functional drinks that support immune health.
Health and Wellness Industry — Companies in the health and wellness industry can capitalize on the trend by developing and marketing their own functional immune-boosting drinks.
Retail Industry — Retailers can benefit from offering a wider range of affordable functional drinks targeted towards consumers looking to support their health and wellness.

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