What is the trend of adaptogenic mushroom supplements?

Offering products that include immune-boosting adaptogenic mushrooms as an ingredient are on the rise, providing a new health supplement category.

What is the trend of plant-based wellness?

More consumers are looking for plant-based wellness products, which presents opportunities for companies to innovate beyond traditional pharmaceuticals.

What is the trend of functional shots?

Functional shots that provide a quick and easy method for consumers to get recommended daily nutrients is a growing market opportunity.

What are the implications for the health supplements industry?

Companies in the health supplements industry can incorporate adaptogenic mushrooms into their products to meet growing demand for immune-boosting plant-based ingredients.

What are the implications for the plant-based food and beverage industry?

Companies in the plant-based food and beverage industry can innovate with functional shots that provide a quick and easy method for consumers to get recommended daily nutrients.

What are the implications for the wellness and self-care industry?

Focusing on functional shots incorporating adaptogenic mushrooms could be an opportunity to differentiate from companies in other wellness and self-care industries.

Mushroom-Infused Wellness Shots : Immunity Blueberry Clementine

This Immunity Blueberry Clementine Shot is Boosted by Adaptogens

Laura McQuarrie — November 15, 2021 — Lifestyle

References: sogoodsoyou & prnewswire

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So Good So You's Immunity Blueberry Clementine is the brand's first probiotic juice shot powered by adaptogenic mushrooms and it shares a simple way to support wellness. The shot contains a boost from Shiitake, Maitake and Reishi mushrooms, and these adaptogenic ingredients are known for their ability to help support homeostasis in the body. Adaptogens are also beneficial for minimizing the effects of stress, be it mental or physical, and they are a rich source of antioxidants that help to bolster whole-body wellness.

This new wellness shot boasts 100% of an adult's recommended daily value of Vitamin D3 and the superfood product recognizes that more shoppers are interested in immune-boosting plant-based products and food-derived ingredients.

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Trend Themes

Adaptogenic Mushroom Supplements — Offering products that include immune-boosting adaptogenic mushrooms as an ingredient are on the rise, providing a new health supplement category.
Plant-based Wellness — More consumers are looking for plant-based wellness products, which presents opportunities for companies to innovate beyond traditional pharmaceuticals.
Functional Shots — Functional shots that provide a quick and easy method for consumers to get recommended daily nutrients is a growing market opportunity.

Industry Implications

Health Supplements — Companies in the health supplements industry can incorporate adaptogenic mushrooms into their products to meet growing demand for immune-boosting plant-based ingredients.
Plant-based Food and Beverage — Companies in the plant-based food and beverage industry can innovate with functional shots that provide a quick and easy method for consumers to get recommended daily nutrients.
Wellness and Self-care — Focusing on functional shots incorporating adaptogenic mushrooms could be an opportunity to differentiate from companies in other wellness and self-care industries.

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