Recognizing that breaking the fast during Ramadan comes with its own set of practical pressures—iftar arriving at the end of a long day, often after hours of meetings and commuting, leaving little time or energy to prepare the kind of nourishing, meaningful meal the moment deserves—IKEA UK created Iftar At Ours. With iftar falling over rush hour throughout the month, IKEA UK created a physical pop-up house designed to feel like home away from home.
Where most Ramadan activations feel outdated and poorly executed, IKEA UK's Iftar At Ours won people over by providing genuine warmth and consideration, respect for real lived experiences, and a welcoming space for Muslims to break their fast on the way home during Ramadan.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Trend Themes
Pop-up Home Dining — Temporary domestic-style installations that blend convenience with emotional warmth present models for brands to reimagine transient consumer touchpoints as places of nourishment and belonging.
Culturally Attuned Brand Experiences — Marketing activations designed around specific cultural practices highlight opportunities to deepen relevance by reflecting lived rituals and everyday constraints of target communities.
Time-sensitive Community Spaces — Short-duration spaces tailored to particular daily rhythms reveal potential for services that align hospitality and logistics with commuters’ narrow windows of need.
Industry Implications
Retail Furniture — Showrooms and stores functioning as temporary communal homes suggest new roles for retailers as local hosts that curate comfort, utility, and cultural resonance in physical spaces.
Food Service — Mobile and pop-up dining formats that bridge commuting schedules and ceremonial meals point to innovations in meal preparation, packaging, and service timed around religious observances.
Corporate Workplace Services — Workplace amenity design that accommodates religious fasts and ritual breaks indicates opportunities for employers to integrate inclusive, restorative spaces into employee experience offerings.
