What is the trend of thematic beverage collaborations?

Creating beverage experiences tied to popular media franchises can attract fans and create unique marketing touchpoints through themed flavors and limited-edition releases.

What is the trend of experiential retail captures?

Offering exclusive themed products at specific retail locations and events elevates the retail experience, tapping into consumer desire for unique in-person engagements.

What is the trend of pop-culture driven marketing?

Leveraging iconic pop-culture partnerships for marketing campaigns can boost brand visibility and align products with existing fan bases eager for themed experiences.

What are the implications for the entertainment retail industry?

The intersection of entertainment and retail industries provides opportunities to create immersive consumer experiences that combine shopping with entertainment content.

What are the implications for the licensed food and beverage industry?

Brands can capitalize on familiar intellectual property through limited-time partnerships, offering fans exclusive taste experiences linked to their favorite characters or stories.

What are the implications for the cinematic promotions industry?

Promotions tied to new film releases create crossover opportunities with movie-goers, driving traffic to retailers and expanding film marketing beyond traditional channels.

Icy Cartoon Movie Refreshments : ICEE and Smurfs

ICEE and Smurfs Partnered to Celebrate the New Movie and Summer

Michael Hemsworth — June 30, 2025 — Lifestyle

References: icee & dairyfoods

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ICEE and Smurfs have announced a new partnership for the summer season that celebrates the upcoming release of the new movie from Paramount Animation. The collaboration will see ICEE debuting five Smurf's-themed drink flavors including Moxie’s Bubble Gum Blast, Mama Poot’s Magic Smurfsberry, Cherry Chill, Smurfette’s Cotton Candy Swirl and a mysterious blue flavor created with the No Name Smurf as inspiration.

The drinks will be available at participating retailers and theaters for fans to try out including Cinemark, Regal, Studio Movie Grill, Landmark, Altitude Trampoline Parks, High's, Wesco and United Dairy Farmers. The ICEE and Smurfs partnership is arriving alongside special Smurfs-themed marketing materials as well as social media content that will help to build excitement for the movie hitting theaters July 18, 2025.

Image Credit: ICEE

Question 1

Which best describes your experience with frozen watermelon "ice cream"?

Question 2

Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?

Question 3

How likely are you to make watermelon “ice cream” again?

Question 4

What did you like about making watermelon “ice cream”?

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Question 1

Which of the following types of devices have you personally used in the past 12 months?

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Question 2

What are the main reasons you use or chose this type of device?

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Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Thematic Beverage Collaborations — Creating beverage experiences tied to popular media franchises can attract fans and create unique marketing touchpoints through themed flavors and limited-edition releases.
Experiential Retail Captures — Offering exclusive themed products at specific retail locations and events elevates the retail experience, tapping into consumer desire for unique in-person engagements.
Pop-culture Driven Marketing — Leveraging iconic pop-culture partnerships for marketing campaigns can boost brand visibility and align products with existing fan bases eager for themed experiences.

Industry Implications

Entertainment Retail — The intersection of entertainment and retail industries provides opportunities to create immersive consumer experiences that combine shopping with entertainment content.
Licensed Food and Beverage — Brands can capitalize on familiar intellectual property through limited-time partnerships, offering fans exclusive taste experiences linked to their favorite characters or stories.
Cinematic Promotions — Promotions tied to new film releases create crossover opportunities with movie-goers, driving traffic to retailers and expanding film marketing beyond traditional channels.

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