Hazelnut-Flavored Shaken Espressos

Clean the Sky - Positive Eco Trends & Breakthroughs

The Iced Hazelnut Oat Shaken Espresso is Available This Winter

— January 6, 2024 — Lifestyle
Starbucks Canada’s Winter 2024 Menu is finally here and it features one exciting new beverage offering: the Iced Hazelnut Oat Shaken Espresso.

Perfect for those who are known to enjoy an iced beverage no matter what the season, the new Iced Hazelnut Oat Shaken Espresso is a cool and caffeinated drink made from a combination of Starbucks Blonde espresso and hazelnut syrup, all topped with non-dairy oat beverage. While the new drink is joining the Winter 2024 menu, it will actually be available year-round.

Other seasonal beverages available for the cold winter months ahead include the returning Pistachio Latte and Pistachio Cold Brew. The former features pistachio flavour and salted brown-buttery topping, while the latter contains Strbucks' signature cold brew and pistachio cream cold foam.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Trend Themes

  1. Year-round Iced Hazelnut Oat Shaken Espresso — This trend showcases the popularity of iced beverages throughout the year, providing a disruptive innovation opportunity for year-round cold coffee concoctions.
  2. Seasonal Flavored Beverages — This trend highlights the appeal of limited-time seasonal flavors, presenting a disruptive innovation opportunity for creating unique and enticing drink offerings during specific times of the year.
  3. Non-dairy Milk Alternatives — This trend demonstrates the increasing demand for non-dairy options, presenting a disruptive innovation opportunity for developing new and delicious plant-based milk alternatives.

Industry Implications

  1. Food and Beverage — This industry can leverage the trend of year-round iced beverages to create innovative and refreshing drinks for consumers all year long.
  2. Coffee Shop Chains — This industry can take advantage of the trend of seasonal flavored beverages to introduce limited-time menu items that create excitement and drive customer engagement.
  3. Plant-based Products — This industry can capitalize on the trend of non-dairy milk alternatives by developing innovative plant-based milk products that cater to the growing population of consumers seeking dairy-free options.
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