What is the trend of seasonal menus?

Introducing limited-time offers like ice cream sandwiches helps to create buzz and attract new customers.

What is the trend of gourmet fast-food treats?

Elevating traditional fast-food items with high-quality ingredients taps into consumer demand for affordable luxury.

What is the trend of hybrid desserts?

Combining elements from different dessert categories, such as cookies and ice cream, offers a novel experience.

What are the implications for the quick-service restaurants (qsr) industry?

Quick-service restaurants can expand their menu variety with innovative seasonal desserts.

What are the implications for the frozen desserts industry?

The frozen dessert industry benefits from collaborations with food chains to introduce new products.

What are the implications for the retail food innovation industry?

Innovation in retail food often involves repurposing popular items in new and unexpected ways.

QSR Ice Cream Sandwiches : Ice Cream Cookie Sandwich

Subway Canada Has Just Debuted a New Ice Cream Cookie Sandwich

Katherine Pendrill — July 17, 2024 — Lifestyle

References: newsroom.subway & brandeating

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Subway Canada is helping consumers stay cool this summer by introducing a new Ice Cream Cookie Sandwich.

Available for a limited time, the new Ice Cream Cookie Sandwich puts a tasty twist on one of Subway's signature items. The tasty new treat consists of two soft and chewy Chocolate Chunk cookies surrounding a layer of cool vanilla ice cream. As Samara Foisy, Director of Menu Strategy and Innovation at Subway Canada, notes in a recent press release: "The new ice cream cookie sandwiches are everything Canadians already love about our classic cookies, but with a twist to celebrate summer. They’re soft and chewy, and the cool vanilla ice cream is the perfect pair for the rich chocolate chunks"

The new Ice Cream Cookie Sandwich will officially make its debut on July 15, 2024, which is just ahead of National Ice Cream Day on July 21.

Image Credit: Subway

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Seasonal Menus — Introducing limited-time offers like ice cream sandwiches helps to create buzz and attract new customers.
Gourmet Fast-food Treats — Elevating traditional fast-food items with high-quality ingredients taps into consumer demand for affordable luxury.
Hybrid Desserts — Combining elements from different dessert categories, such as cookies and ice cream, offers a novel experience.

Industry Implications

Quick-service Restaurants (QSR) — Quick-service restaurants can expand their menu variety with innovative seasonal desserts.
Frozen Desserts — The frozen dessert industry benefits from collaborations with food chains to introduce new products.
Retail Food Innovation — Innovation in retail food often involves repurposing popular items in new and unexpected ways.

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