What is the trend of excuse-providing products?

Opportunity for companies to create products that offer creative excuses for people to get out of unwanted obligations.

What is the trend of fortune-telling packaging?

Potential for brands to incorporate novelty fortune-telling elements into their product packaging for added fun and engagement.

What is the trend of anti-obligation culture?

Growing trend of consumers seeking ways to escape unenjoyable commitments and obligations, providing opportunities for brands to cater to this desire for freedom.

What are the implications for the alcohol industry?

Opportunity for alcohol companies to create novel packaging and limited-edition products catering to consumers' desire for fun and escapism.

What are the implications for the toy and game industry?

Trend highlights opportunity for toy and game companies to incorporate fortune-telling elements into their products, creating new and engaging experiences for consumers.

What are the implications for the event planning industry?

Rising trend of anti-obligation culture opens up opportunity for event planning companies to create non-traditional events and experiences that prioritize fun and excitement over obligation.

Excuse-Providing Mock Cans : i cant can

Like a Magic 8 Ball, Samuel Adams' 'I CAN't' Can is Ready to Shake

Laura McQuarrie — June 7, 2023 — Marketing

References: samueladams & gurufocus

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The Samuel Adams 'I CAN't' Can is being touted as the ultimate summer accessory and it was created for people who have obligations that they would rather get out of. In fact, an online survey conducted within the United States by The Harris Poll on behalf of Sam Adams revealed that "80% of Americans that say they have obligations on their calendar they would be eager to ditch this summer."

The 'I CAN't' Can, styled like a fortune-telling Magic 8 Ball, can be shaken to reveal an excuse at the top of the mock can. These limited-edition products were created to help people experience more fun, and take a break from the less-than-desirable occasions in life.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Excuse-providing Products — Opportunity for companies to create products that offer creative excuses for people to get out of unwanted obligations.
Fortune-telling Packaging — Potential for brands to incorporate novelty fortune-telling elements into their product packaging for added fun and engagement.
Anti-obligation Culture — Growing trend of consumers seeking ways to escape unenjoyable commitments and obligations, providing opportunities for brands to cater to this desire for freedom.

Industry Implications

Alcohol — Opportunity for alcohol companies to create novel packaging and limited-edition products catering to consumers' desire for fun and escapism.
Toy and Game — Trend highlights opportunity for toy and game companies to incorporate fortune-telling elements into their products, creating new and engaging experiences for consumers.
Event Planning — Rising trend of anti-obligation culture opens up opportunity for event planning companies to create non-traditional events and experiences that prioritize fun and excitement over obligation.

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