What is the trend of plant-based snacks?

There is an opportunity for companies to develop more plant-based snacks with interesting and tasty flavor profiles.

What is the trend of functional snack alternatives?

There is an opportunity for companies to create snack options that are not only enjoyable but also have some sort of nutritional benefit or function.

What is the trend of vegetable-based snack formats?

There is an opportunity for companies to explore new ways of presenting vegetable-based snacks, such as in crunchy straw formats.

What are the implications for the snack food industry industry?

The snack food industry can explore new opportunities to offer healthier and more sustainable snack alternatives to consumers.

What are the implications for the plant-based food industry industry?

The plant-based food industry can continue to innovate and expand its product offerings beyond traditional meat and dairy substitutes to include snack options.

What are the implications for the functional food industry industry?

The functional food industry can incorporate more snack options into their product lines to meet the demand for convenient and healthy snack alternatives.

Satiating Plant-Based Snack Straws : Hippeas Veggie Straws

Hippeas Veggie Straws Come in Three Flavors

Michael Hemsworth — September 15, 2022 — Marketing

References: hippeas & foodbev

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The Hippeas Veggie Straws are a new line of snacks for consumers to choose as a way to satiate their hunger and enjoy a rich, satisfying flavor.

The snack is crafted with a blend of vegetables that have been formed into crunchy straws perfect for satisfying cravings for crunchy snacks. Each one-ounce serving of the snack is packed with three-grams of protein and has 140-calories to make them a more functional alternative to conventional potato chips. The snack comes in three flavors including Rockin' Ranch, Straight Up Sea Salt and Sour Cream & Onion.

CMO Julia Hecht spoke on the Hippeas Veggie Straws saying, "Yellow peas come from the same legume family as our beloved chickpea, and provide a delicious taste and crunch experience that really elevates our Veggie Straw line. Hippeas Veggie Straws are yellow pea-based and contain vegetables like tomato, red beet, spinach and kale. not just potato starch."

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Trend Themes

Plant-based Snacks — There is an opportunity for companies to develop more plant-based snacks with interesting and tasty flavor profiles.
Functional Snack Alternatives — There is an opportunity for companies to create snack options that are not only enjoyable but also have some sort of nutritional benefit or function.
Vegetable-based Snack Formats — There is an opportunity for companies to explore new ways of presenting vegetable-based snacks, such as in crunchy straw formats.

Industry Implications

Snack Food Industry — The snack food industry can explore new opportunities to offer healthier and more sustainable snack alternatives to consumers.
Plant-based Food Industry — The plant-based food industry can continue to innovate and expand its product offerings beyond traditional meat and dairy substitutes to include snack options.
Functional Food Industry — The functional food industry can incorporate more snack options into their product lines to meet the demand for convenient and healthy snack alternatives.

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