100 Thieves Partnered with Higround on New Collection
Colin Smith — July 31, 2025 — Marketing
References: higround.co & esportsinsider
Peripheral brand Higround and esports organization 100 Thieves have collaborated to introduce the Vantage Collection, a range of premium gaming peripherals that merge competitive-grade performance with distinctive design. The lineup comprises three mechanical keyboards—the Summit 65, featuring an aluminum bottom frame and transparent polycarbonate top with a gasket-mounted design; the Basecamp 75+, offering a 75% layout with a function row; and the Basecamp 65HE, equipped with customizable magnetic switches and rapid-trigger SOCD. Complementing the keyboards are the Yuma Wireless Mouse, weighing under 50 grams and built around a PixArt 3395 sensor; an XL mouse pad measuring 90 × 40 cm; a Team Issue memory-foam wrist rest; and an 84-key PBT dye-sub keycap set designed for 75% layouts.
The Vantage Collection is scheduled to launch on August 1, 2025, at 12 PM PT, with products available exclusively through Higround’s website—where subscribers gain 15-minute early access—and at select retailers including Best Buy and Micro Center. Following 100 Thieves’ acquisition of Higround in 2021, this collaboration aims to deliver esports-trusted hardware that addresses both high-performance demands and lifestyle aesthetics for a broad audience of gamers and creators.
Image Credit: Higround, 100 Thieves
The Vantage Collection is scheduled to launch on August 1, 2025, at 12 PM PT, with products available exclusively through Higround’s website—where subscribers gain 15-minute early access—and at select retailers including Best Buy and Micro Center. Following 100 Thieves’ acquisition of Higround in 2021, this collaboration aims to deliver esports-trusted hardware that addresses both high-performance demands and lifestyle aesthetics for a broad audience of gamers and creators.
Image Credit: Higround, 100 Thieves
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Esports-lifestyle Fusion — The merging of esports functionality with lifestyle aesthetics in gaming peripherals highlights a trend toward products that serve both performance needs and personal expression.
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Exclusivity Marketing — The limited-time early access for subscribers exemplifies a growing trend in exclusive product launches that drive consumer urgency and brand loyalty.
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Customizable Gaming Gear — Innovations like customizable magnetic switches in mechanical keyboards reflect a personalization trend, catering to gamers seeking tailored experiences.
Industry Implications
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Gaming Peripherals — The gaming peripherals industry is witnessing a surge in demand for high-performance, aesthetically pleasing products that cater to both professional gamers and content creators.
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Esports Merchandise — As esports organizations like 100 Thieves expand into branded product lines, the esports merchandise industry is evolving to encompass high-quality, functional equipment.
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Consumer Electronics — Within the broader consumer electronics sector, the integration of unique design elements and exclusive distribution strategies is reshaping how gaming peripherals are marketed and consumed.
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