Mainstream Plant-Based Chocolate Bars

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Hershey’s Plant Based is Creamy, Melty and Dairy-Free

— March 9, 2023 — Lifestyle
Hershey’s Plant Based has been announced alongside the Reese's Plant Based products to provide consumers with a mainstream range of sweet treats that are dairy-free. The products include the Hershey's Plant Based Extra Creamy with Almonds & Sea Salt and Reese's Plant Based Peanut Butter Cups, which each feature a creamy, melty profile to closely mimic dairy-based alternatives. The chocolates are made possible with dairy alternatives including oat chocolate and are vegan-friendly to support the increasing number of consumers trying out plant-based diets.

The Hershey’s Plant Based Extra Creamy with Almonds & Sea Salt will arrive at retailers starting in April 2023, while the Reese’s Plant Based Peanut Butter Cups are hitting store shelves this month.

Image Credit: The Hershey Company

Trend Themes

  1. Mainstream Plant-based Products — Opportunity for plant-based alternatives to go mainstream and appeal to a wider audience.
  2. Dairy Alternatives — Growing market for dairy-free alternatives presents opportunities for innovation and new product development.
  3. Vegan-friendly Products — Increase in consumers trying plant-based diets creates opportunities for vegan-friendly products in various industries.

Industry Implications

  1. Food and Beverage — Innovation in dairy alternatives and vegan-friendly products in the food and beverage industry.
  2. Confectionery — Opportunities for innovation in plant-based alternatives for confectionery products.
  3. Retail — Increase in demand for plant-based products offers opportunities for retail to expand their offerings and cater to a wider audience.
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