The Herb & Bloom drinks have been alucnved by Tilray Brands, Inc. as a series of cocktail-inspired refreshments that harness the power of cannabis to provide consumers with a different option to sip. The drinks are each infused with 5mg of hemp-derived delta-9 THC and will come in a 10mg option in select markets. The drinks come in three flavors including Margarita, Strawberry Daiquiri and Peach Bellini, which are each inspired by classic cocktails to work well for consumers who are seeking out a different kind of buzz.
The Herb & Bloom drinks are minimally branded in a bid to call back to the golden age of cocktails and the Art Deco era to make them a sophisticated option consumers will gravitate towards this season.
Image Credit: Tilray Brands, Inc.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Trend Themes
Cannabis-infused Beverages — Incorporating cannabis into drinks represents a growing trend combining recreational cannabis use with traditional consumption methods.
Cocktail-inspired Wellness — Blending classic cocktail flavors with cannabis offers a unique approach to wellness beverages, attracting consumers seeking relaxation without alcohol.
Minimalist Luxury Branding — Adopting a minimalist branding strategy combined with luxurious elements appeals to consumers looking for sophistication in their cannabis-infused choices.
Industry Implications
Cannabis Products — The integration of cannabis into consumer goods, especially beverages, highlights new directions and growth potential within the cannabis industry.
Non-alcoholic Beverage — Exploration of non-alcoholic options infused with cannabis indicates evolving consumer preferences and requires innovation in the beverage industry.
Luxury Goods — With its sophisticated branding, luxury goods industry can leverage cannabis-infused products to cater to high-end consumers seeking refined experiences.
