Hennessy x Bad Bunny Team Up for the DeBÍ TiRAR MáS FOToS World Tour
Debra John — November 13, 2025 — Marketing
References: depuertoricopalmundo & hennessy
Hennessy x Bad Bunny headline a global partnership announcing Hennessy as the Global Presenting Sponsor of the 'DeBÍ TiRAR MáS FOToS World Tour,' uniting two influential cultural forces with a shared commitment to creativity and community. Revealed through Hennessy’s official digital channels, the collaboration highlights Puerto Rico’s artistic heritage and extends its reach to international audiences.
As part of the partnership, Hennessy will introduce immersive activations throughout the tour, offering guests signature cocktails conceived by Bad Bunny, including 'Hennessy Pasión' and 'Hennessy de Coco.' Attendees will also experience the 'HENNESSY CLúB,' a multisensory environment that blends music, heritage, and contemporary lifestyle.
Inspired by the themes of DeBÍ TiRAR MáS FOToS, the cocktail program interprets cultural memory through flavor. Hennessy de Coco combines tropical elements with cognac richness, while Hennessy Pasión blends passionfruit and lemonade with smooth versatility. Together, these offerings underscore a partnership centered on identity, artistry, and elevated sensory storytelling.
Image Credit: Eric Rojas / @Siempreric and Santiago Benet / @Chago12
As part of the partnership, Hennessy will introduce immersive activations throughout the tour, offering guests signature cocktails conceived by Bad Bunny, including 'Hennessy Pasión' and 'Hennessy de Coco.' Attendees will also experience the 'HENNESSY CLúB,' a multisensory environment that blends music, heritage, and contemporary lifestyle.
Inspired by the themes of DeBÍ TiRAR MáS FOToS, the cocktail program interprets cultural memory through flavor. Hennessy de Coco combines tropical elements with cognac richness, while Hennessy Pasión blends passionfruit and lemonade with smooth versatility. Together, these offerings underscore a partnership centered on identity, artistry, and elevated sensory storytelling.
Image Credit: Eric Rojas / @Siempreric and Santiago Benet / @Chago12
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Cultural Collaboration — The fusion of iconic brands with cultural influencers redefines global brand partnerships as artistic and community-driven ventures.
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Immersive Experiences — Immersive activations like the 'HENNESSY CLúB' create novel multisensory experiences that engage audiences beyond traditional event formats.
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Flavor Storytelling — Cocktail programs that encapsulate cultural themes through unique flavors innovate in the realm of sensory storytelling.
Industry Implications
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Alcoholic Beverages — Partnerships with cultural icons in the alcoholic beverage industry present opportunities to blend brand identity with lifestyle and entertainment.
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Event Marketing — The event marketing sector gains an edge by integrating immersive and themed activities that enhance consumer engagement and brand prominence.
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Music & Entertainment — Music and entertainment industries witness a convergence with luxury brands to create exclusive experiences that amplify cultural narratives.
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