In celebration of the 20th anniversary of NBC’s The Office in 2025, HelloFresh The Office Eats shares a series of limited-edition comfort food recipes inspired by unforgettable moments from the hit series. When it comes to iconic, food-themed scenes, The Office fans think of spilled chili and carb-loading in preparation for a race, and this limited-time offering gives fans in the United States and Canada the chance to recreate Kevin Malone’s Famous Chili and Michael Scott’s Fun Run Alfredo.
HelloFresh is also paying tribute to a classic scene from Pretzel Day with a specialty Pretzel Day Kit, complete with everything needed to enjoy soft pretzels with preferred toppings like caramel dip, sprinkles, white chocolate syrup, or The Works, as Michael Scott likes to order.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Culinary Nostalgia — Nostalgia-driven culinary experiences offer fans a unique way to engage with their favorite media franchises through iconic food moments.
Limited-edition Meal Kits — Brands can create buzz by offering exclusive, themed meal kits that tap into pop culture fandoms and limited-time availability.
Pop Culture-inspired Cooking — Leveraging popular media references in meal offerings turns ordinary cooking experiences into engaging storytelling opportunities.
Industry Implications
Meal Kit Industry — The meal kit industry can innovate by incorporating pop culture themes that create distinct and memorable at-home dining experiences.
Entertainment Merchandise — Entertainment-focused merchandise can expand to include culinary products, which allow fans to connect with their favorite shows in interactive and delicious ways.
Themed Culinary Experiences — Exploring themed culinary experiences provides a fresh avenue for engaging consumers in both food and entertainment industries.
