Harken Sweets Bars Offer New Takes on Classic Combinations
Michael Hemsworth — January 21, 2024 — Lifestyle
References: harkensweets & vegconomist
The classic candy bar has been reimagined with the Harken Sweets bars that each boast a rich, indulgent profile but replace the usual ingredients with a 100% plant-based recipe. The bars include The Gooey One and The Nutty One, which each boast non-GMO ingredients, a 75% reduction in sugar content compared to alternatives on the market and 13-grams of prebiotic fiber. The bars also have Fair Trade certification with less than 150-calories per bar, and are gluten-free and soy-free.
Founder Katie Lefkowitz commented on the Harken Sweets bars saying, "If there is one thing I hope for with the launch of this brand, it is that ripping open one of our candy bars allows you to Harken […] back to your first Halloween, and the excitement you felt diving into your candy treasure. This time, though, you can feel GREAT about how the superfood-ified version makes you and your gut feel.”
Image Credit: Harken Sweets
Founder Katie Lefkowitz commented on the Harken Sweets bars saying, "If there is one thing I hope for with the launch of this brand, it is that ripping open one of our candy bars allows you to Harken […] back to your first Halloween, and the excitement you felt diving into your candy treasure. This time, though, you can feel GREAT about how the superfood-ified version makes you and your gut feel.”
Image Credit: Harken Sweets
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
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Plant-based Candy Bars — Plant-based candy bars are disrupting the confectionery industry with a 100% plant-based recipe that offers indulgence with reduced sugar content and added prebiotic fiber.
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Reimagined Classic Combinations — Reimagined classic combinations in candy bars are creating innovative flavor profiles that appeal to health-conscious consumers seeking alternative options.
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Fair Trade and Health Focus — Fair Trade and health-focused candy bars are gaining popularity by offering guilt-free indulgence with fewer calories and gluten and soy-free ingredients.
Industry Implications
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Confectionery — Plant-based candy bars are disrupting the confectionery industry with innovative recipes that cater to health-conscious consumers.
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Food and Beverage — The reimagined classic combinations in candy bars present disruptive opportunities for the food and beverage industry to create unique and healthier indulgent snacks.
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Health and Wellness — The fair trade and health-focused candy bars offer opportunities for the health and wellness industry to cater to consumers seeking guilt-free and nutritious alternatives.
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