Colostrum, shilajit and Irish sea moss are three supplements that get a ton of attention in social media wellness communities, and Zhou expanded its functional gummy collection to transform each in-demand ingredient into a convenient, functional gummies that fit seamlessly into daily routines. The all-new Colostrum Gummies, Shilajit Gummies, and Irish Sea Moss Gummies make the most of an enjoyable, flavorful format to effectively deliver benefits while overcoming taste and texture challenges—shilajit, for example, is known for its resinous quality and bitter essence, and despite containing an abundance of minerals, the slimy texture of sea moss is enough to put some people off of it entirely.
Alongside Colostrum Gummies, Shilajit Gummies and Irish Sea Moss Gummies, Zhou introduced antioxidant-rich Beetroot Gummies and Magnesium Glycinate Gummies as part of its latest lineup.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Social Media-driven Ingredient Popularity — Social media platforms are catalyzing the demand for niche ingredients like colostrum, shilajit, and Irish sea moss by making wellness trends more accessible and participatory.
Flavorful Supplement Formats — The shift toward enjoyable and flavorful supplement formats addresses consumer aversions to the taste and texture of functional health ingredients.
Holistic Functional Foods — Functional gummies represent a growing trend in the holistic wellness space, focusing on nutrient-dense ingredients that seamlessly integrate into daily diets.
Industry Implications
Nutraceuticals — The nutraceutical industry is innovating by converting trending wellness ingredients into convenient, flavorful gummy supplements that appeal to health-conscious consumers.
Functional Confectionery — Functional confectionery is leveraging advanced formulations to provide health benefits while offering an enjoyable consumption experience.
Social Media Influenced Wellness — Industries are increasingly utilizing social media as a tool to identify and capitalize on emerging wellness ingredients propelled by digital community endorsement.
