The Guinness Microdraught is an At-Home, Bar-Quality Tap
Niko Pajkovic — November 24, 2021 — Tech
Irish beer brand Guinness has announced the launch of the Guinness Microdraught, an at-home beer tap system that will pour the perfect pint of the brand's iconic dark stout. Released just in time for Christmas, this pint-pouring device will appeal to die-hard Guinness fans or, more generally, beer connoisseurs who prefer their brews on draught over canned or bottled.
According to the company, the countertop tap utilizes cutting-edge technology to mimic the quality pours found at top-notch pubs and restaurants. "Using a unique, chilled Microdraught can, users are guided by the advanced technology to perform the perfect two-part pour; with the iconic surge and settle resulting in a cold, smooth Guinness," said a spokesperson from Guinness in a recent press statement.
Available for purchase starting December 6, shoppers will have access to the "pioneering" technology that, according to Guinness, has been two years in the making.
Image Credit: Guinness
According to the company, the countertop tap utilizes cutting-edge technology to mimic the quality pours found at top-notch pubs and restaurants. "Using a unique, chilled Microdraught can, users are guided by the advanced technology to perform the perfect two-part pour; with the iconic surge and settle resulting in a cold, smooth Guinness," said a spokesperson from Guinness in a recent press statement.
Available for purchase starting December 6, shoppers will have access to the "pioneering" technology that, according to Guinness, has been two years in the making.
Image Credit: Guinness
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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At-home Beer Tap Systems — There is an opportunity for breweries and retailers to develop their own at-home beer tap systems that utilize advanced technology to mimic the pour quality found in top-notch pubs and restaurants.
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Branded Beverage Gadgets — There is an opportunity for beverage companies to develop cutting-edge gadgets that enhance the drinking experience of their loyal customers.
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Smart Home Appliances — There is an opportunity for companies to create smart home appliances that are compatible with at-home beer tap systems, allowing customers to easily control and monitor their pour quality and beer inventory.
Industry Implications
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Brewing — Breweries can capitalize on the trend of at-home beer tap systems and develop their own technology that mimics the pour quality found in top-notch pubs and restaurants.
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Retail — Retailers can capitalize on the trend of branded beverage gadgets and offer their customers cutting-edge gadgets that enhance their drinking experience.
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Smart Home — Smart home companies can capitalize on the trend of at-home beer tap systems and develop smart home appliances that are compatible with these systems, enhancing the overall experience for customers.
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