What is the trend of halloween food-delivery?

The Halloween season is now a prime opportunity for companies to promote their food-delivery services by providing customers with data-backed reasons to order in for dinner and highlighting the most popular meals from past years.

What is the trend of data-backed recommendations?

Using past data to provide customer recommendations revolutionizes food-delivery campaigns and creates opportunities for businesses to drive sales.

What is the trend of fast party foods?

By highlighting fast and easy party foods, businesses can encourage customers to order-in rather than prepare a full-scale dinner dish.

What are the implications for the food delivery services industry?

Food delivery companies can leverage Halloween season to promote their services, provide data-backed reasons for customers to order-in and highlight popular meals from past years.

What are the implications for the fast food chains industry?

Fast food companies can seize the opportunity of Halloween season to advertise their fast and easy party foods, creating better sales and customer loyalty.

What are the implications for the market research companies industry?

Companies that specialize in collecting and analyzing data can help food-delivery and fast food companies make insights-driven recommendations to consumers, driving greater sales and engagement.

Halloween Food-Delivery Campaigns : grubhub halloween

Grubhub is Encouraging Customers to Order-In with New Campaign

Colin Smith — October 20, 2022 — Business

References: grubhub

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The Grubhub Halloween campaign has begun with the company providing data-backed reasons for customers to order-in for dinner this spooky season. Grubhub noted that Halloween is actually more popular for pizza delivery than the Super Bowl. This is due to customers spending a large portion of their time handing out candy, preparing spooky decorations, going trick-or-treating, or scrambling for last-minute celebrations. This leads to most individuals having limited time to prepare a full-scale dinner dish for their families.

As a result, Grubhub is encouraging customers to order-in, while providing information on the most popular restaurants, dishes, and orders from previous years. According to Grubhub, orders rose by a factor of 37.5% on Halloween of 2021 compared to the annual average, with the top 10 dishes including burrito bowls, cheeseburgers, pizzas, wings, quesadillas, and other fast party foods.

Image Credit: Shutterstock

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Trend Themes

Halloween Food-delivery — The Halloween season is now a prime opportunity for companies to promote their food-delivery services by providing customers with data-backed reasons to order in for dinner and highlighting the most popular meals from past years.
Data-backed Recommendations — Using past data to provide customer recommendations revolutionizes food-delivery campaigns and creates opportunities for businesses to drive sales.
Fast Party Foods — By highlighting fast and easy party foods, businesses can encourage customers to order-in rather than prepare a full-scale dinner dish.

Industry Implications

Food Delivery Services — Food delivery companies can leverage Halloween season to promote their services, provide data-backed reasons for customers to order-in and highlight popular meals from past years.
Fast Food Chains — Fast food companies can seize the opportunity of Halloween season to advertise their fast and easy party foods, creating better sales and customer loyalty.
Market Research Companies — Companies that specialize in collecting and analyzing data can help food-delivery and fast food companies make insights-driven recommendations to consumers, driving greater sales and engagement.

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