Schilling Hard Cider's Ground Control 0.0% Blends Apples & Tart Cherry
Laura McQuarrie — January 25, 2024 — Lifestyle
Schilling Hard Cider's Ground Control 0.0% is a non-alcoholic cider for those who want to stay grounded, all the while savoring the taste of fresh-pressed cider apples, tart cherry juice and no artificial flavoring or sugar.
Since most non-alcoholic ciders are too close to regular apple juice or sparkling apple juice in flavor, Schilling Hard Cider set out to create a more complex alternative and looked to shrubs for inspiration. Although Schilling Hard Cider has considered creating a drinking vinegar or shrub-based non-alcoholic beverage for years, it did not initially think that there was enough demand to warrant a six-pack. "We crafted a true 0.0% never-alcoholic drink using apple cider drinking vinegar to create a very adult flavor profile," CEO Colin Schilling told Forbes, "Our team also loves craft cocktails, and this is a shrub-inspired beverage that will remind you just as much of a handmade cocktail as a craft cider.”
Since most non-alcoholic ciders are too close to regular apple juice or sparkling apple juice in flavor, Schilling Hard Cider set out to create a more complex alternative and looked to shrubs for inspiration. Although Schilling Hard Cider has considered creating a drinking vinegar or shrub-based non-alcoholic beverage for years, it did not initially think that there was enough demand to warrant a six-pack. "We crafted a true 0.0% never-alcoholic drink using apple cider drinking vinegar to create a very adult flavor profile," CEO Colin Schilling told Forbes, "Our team also loves craft cocktails, and this is a shrub-inspired beverage that will remind you just as much of a handmade cocktail as a craft cider.”
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Complex Non-alcoholic Ciders — Schilling Hard Cider's Ground Control 0.0% offers a more sophisticated flavor profile compared to traditional non-alcoholic ciders.
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Shrub-inspired Beverages — The use of apple cider drinking vinegar in Schilling Hard Cider's Ground Control 0.0% introduces a unique and adult flavor experience.
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Craft Cocktail Reminiscent Beverages — Schilling Hard Cider's Ground Control 0.0% is a shrub-inspired beverage that brings to mind the flavors of a handmade cocktail and craft cider.
Industry Implications
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Non-alcoholic Beverage Industry — Schilling Hard Cider's Ground Control 0.0% taps into the growing demand for complex and sophisticated non-alcoholic beverages.
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Cider Industry — Schilling Hard Cider's Ground Control 0.0% introduces a unique flavor profile that sets it apart in the cider market.
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Craft Alcohol Alternative Industry — Schilling Hard Cider's Ground Control 0.0% provides a shrub-inspired beverage option for those seeking a high-quality craft alcohol alternative.
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