Grateful Dead launched its first brand collaboration in the wellness space with Host Defense, introducing Grateful Dead Gummies as a fun, enjoyable and approachable way for consumers to experience the benefits of mushroom mycelium. With just four grams of sugar and natural flavors, these mushroom-infused gummies are formulated to support focus, memory and cognitive performance with lion's mane, relaxation and stress reduction with reishi, and immune wellness with chaga and turkey tail mushroom mycelium.
The debut Grateful Dead Gummies lineup includes Cosmic Focus with B vitamins and a bright Orange Sunshine flavor, Stay Mellow in Cherry Zen with calming ashwagandha and chamomile, and Beary Well with zinc and Vitamin C in an Elderberry Medley flavor.
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Mushroom Mycelium Mainstreaming — A growing consumer acceptance of mycelium ingredients presents opportunities to reframe traditional supplements as mainstream daily staples with broad appeal.
Nostalgia-driven Wellness — Iconic entertainment brands partnering on health products suggest a shift toward leveraging nostalgic brand equity to drive trust and trial in functional wellness offerings.
Low-sugar Functional Confections — Demand for palatable, low-sugar formats indicates potential to replace pills and powders with enjoyable edible delivery systems that combine taste and targeted health benefits.
Industry Implications
Nutraceuticals — Formulation science and regulatory navigation could be disrupted by edible, branded mycelium products that blend traditional actives with mainstream flavor profiles.
Confectionery — The candy category is positioned to be transformed by functional ingredients, creating hybrid products that sit between treats and therapeutic supplements.
Lifestyle and Entertainment Merchandising — Branded collaborations between cultural icons and wellness companies could redefine merchandise lines into performance-oriented consumer health products rather than purely promotional items.
