What is the trend of traveling fine art?

Disruptive innovation opportunity: Develop immersive virtual reality experiences that allow people to explore famous artworks from the comfort of their homes.

What is the trend of art-inspired marketing campaigns?

Disruptive innovation opportunity: Create marketing campaigns that integrate iconic artworks to captivate and engage audiences in unique ways.

What is the trend of revitalizing travel industry?

Disruptive innovation opportunity: Invent new travel experiences that combine art, culture, and tourism to attract and delight travelers seeking unique adventures.

What are the implications for the museums and galleries industry?

Disruptive innovation opportunity: Develop partnerships with airlines and travel companies to create traveling art exhibitions that bring masterpieces to new audiences around the world.

What are the implications for the virtual reality (vr) industry?

Disruptive innovation opportunity: Build VR platforms that allow individuals to virtually visit famous art museums and interact with paintings and sculptures.

What are the implications for the tourism and hospitality industry?

Disruptive innovation opportunity: Design art-themed travel packages that offer curated experiences integrating famous artworks, local culture, and unique destinations.

Traveling Fine Art Campaigns : get out there

EasyJet's Get Out There Features Mona Lisa, The Thinker and More

Laura McQuarrie — July 25, 2023 — Marketing

References: adweek

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The most travel fine art typically undergoes is between museums, where valuable masterpieces are loaned or exhibited across various cultural institutions to be admired by art enthusiasts worldwide—but with its Get Out There campaign, EasyJet is turning the works of Vermeer, Michelangelo and Rodin into jetsetters. This new campaign debuted with a 30-second spot depicting Mona Lisa preparing to board a flight to Athens. Similarly, Michelangelo’s David can be seen stepping off a plane and The Thinker ponders his options on a cafe menu.

Intentionally using characters that are recognizable and "live" in Europe, EasyJet brings the benefits of travel to life in a way that may inspire others who feel as if they've been stuck in place for too long. This promises to resonate with people post-pandemic, as they're filled with a strong desire to travel and seek out new adventures and experiences.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Trend Themes

Traveling Fine Art — Disruptive innovation opportunity: Develop immersive virtual reality experiences that allow people to explore famous artworks from the comfort of their homes.
Art-inspired Marketing Campaigns — Disruptive innovation opportunity: Create marketing campaigns that integrate iconic artworks to captivate and engage audiences in unique ways.
Revitalizing Travel Industry — Disruptive innovation opportunity: Invent new travel experiences that combine art, culture, and tourism to attract and delight travelers seeking unique adventures.

Industry Implications

Museums and Galleries — Disruptive innovation opportunity: Develop partnerships with airlines and travel companies to create traveling art exhibitions that bring masterpieces to new audiences around the world.
Virtual Reality (VR) — Disruptive innovation opportunity: Build VR platforms that allow individuals to virtually visit famous art museums and interact with paintings and sculptures.
Tourism and Hospitality — Disruptive innovation opportunity: Design art-themed travel packages that offer curated experiences integrating famous artworks, local culture, and unique destinations.

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