AIREI and ASICS Join Forces on the GEL-Quantum Kinetic
References: highsnobiety
AIREI works in collaboration with ASICS to create a sophisticated and artful approach to the GEL-Quantum Kinetic sneaker model. The shoes are a limited-edition design that is exclusively launched at Dover Street Market. The silhouette is made by hand in a way that differentiates itself from typical sneakers.
The new ASICS silhouette is wrapped in a khadi gauze, which is a special Indian fabric: Khadi. This is essentially an organic fiber that is handspun and woven without having to rely on electricity. AIREI is notably a part of the Dover Street Market incubation program. It often works with materials such as khadi along with other human-touch materials that are integrated into its ready to wear collections.
Image Credit: Airei, Drew Curry
The new ASICS silhouette is wrapped in a khadi gauze, which is a special Indian fabric: Khadi. This is essentially an organic fiber that is handspun and woven without having to rely on electricity. AIREI is notably a part of the Dover Street Market incubation program. It often works with materials such as khadi along with other human-touch materials that are integrated into its ready to wear collections.
Image Credit: Airei, Drew Curry
Trend Themes
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Sustainable Hand-spun Fabrics — An increasing focus on sustainability brings attention to hand-spun organic fibers like khadi, weaving eco-friendly practices into the textile industry.
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Collaboration in Fashion — Partnerships between fashion brands such as AIREI and ASICS cater to unique, artful product designs, amplifying brand narratives and exclusivity.
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Limited-edition Capsules — Exclusive and limited-edition sneaker releases drive heightened consumer interest and create a sense of urgency, captivating collectors and fashion enthusiasts.
Industry Implications
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Sustainable Fashion — The reliance on eco-friendly materials like khadi highlights a shift towards sustainability, influencing production methods in the fashion industry.
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High-end Retail — Partnerships with exclusive stores such as Dover Street Market offer premium retail spaces for brands, enhancing the luxury shopping experience.
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Artisanal Craftsmanship — Handmade sneakers using traditional techniques exhibit a growing demand for artisanal craftsmanship, merging tradition with modern fashion.
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