Functional Feels is a Mushroom-Infused Cocktail Menu in London
Amy Duong — September 1, 2026 — Beverages, Spirits & Alchohol
References: theupcoming
Functional Feels is a new cocktail menu at The Marylebone Hotel featuring organic adaptogenic mushroom extracts alongside traditional cocktail ingredients. Launching January 1 at the hotel’s Cocktail Bar, the menu was developed in partnership with The Well Being Nootropics, a London wellness brand based in the Harley Street medical district. The selection incorporates extracts including lion’s mane, reishi and cordyceps, bringing functional ingredients into a hospitality setting while offering an alternative for guests seeking more mindful drinking options.
The menu reflects growing interest in adaptogenic mushrooms and functional beverages, particularly among consumers exploring wellness-focused alternatives to conventional drinking. The Marylebone Hotel and The Well Being Nootropics selected the extracts for their reported associations with mental clarity, calm and cognitive performance, while pairing them with high-quality cocktail ingredients. Functional Feels is designed to appeal beyond Dry January.
The menu reflects growing interest in adaptogenic mushrooms and functional beverages, particularly among consumers exploring wellness-focused alternatives to conventional drinking. The Marylebone Hotel and The Well Being Nootropics selected the extracts for their reported associations with mental clarity, calm and cognitive performance, while pairing them with high-quality cocktail ingredients. Functional Feels is designed to appeal beyond Dry January.
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Trend Themes
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Adaptogenic Cocktail Menus — Hospitality venues are blending premium mixology with mushroom extracts to create wellness-coded drinking experiences that differentiate bar programs beyond seasonal abstinence moments.
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Mindful Drinking Upgrades — Consumers seeking moderation are reshaping cocktail culture around beverages that feel indulgent while carrying functional associations such as calm, focus, or clarity.
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Nootropic Hospitality Partnerships — Collaborations between wellness brands and hotels are turning functional ingredients into experiential offerings that bridge health retail, nightlife, and premium guest services.
Industry Implications
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Hospitality — Hotels and bars can use functional beverage menus to position their venues around elevated wellness experiences rather than traditional alcohol-led occasions.
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Functional Beverages — Mushroom-infused cocktails expand the category from packaged drinks into on-premise consumption, creating new routes for ingredient education and premiumization.
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Wellness — Adaptogenic ingredients are gaining cultural relevance through lifestyle settings, allowing wellness brands to reach consumers in social environments instead of clinical or supplement-only channels.
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