What is the trend of functional beverage innovations?

Developments in beverages that combine pleasure with health benefits are redefining consumer expectations for drinkable wellness.

What is the trend of gut health products?

With a growing focus on gut microbiome support, prebiotic sodas are positioned at the forefront of digestive health consumer products.

What is the trend of natural sweetener use?

The integration of natural sweeteners like stevia in beverages is revolutionizing the way sweetness and health are balanced in consumer palettes.

What are the implications for the beverage industry industry?

The beverage sector is being transformed by innovations like prebiotic sodas that target health-conscious consumers seeking functional refreshment.

What are the implications for the health and wellness industry industry?

An increasing emphasis on digestive health solutions is driving growth within the health and wellness industry, highlighting the potential for gut-supportive products.

What are the implications for the natural foods industry industry?

An upswing in demand for naturally-sweetened and functional consumables is prompting significant shifts within the natural foods market.

Prebiotic Fruit Sodas : fruga

FRUGA is Abundant in Vitamins, Antioxidants & Plant Fiber

Laura McQuarrie — January 31, 2025 — Lifestyle

References: drinkfruga & bevindustry

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FRUGA is a new prebiotic soda made with fruit lovers in mind, and it speaks to consumers who want to enjoy the simple refreshment of nature's sweetest offerings.

The brand's lineup of prebiotic fruit sodas is ready to be sipped in varieties like Mango, Pink Guava and Pineapple. Building on sparkling water as a base, FRUGA beverages feature fruit puree as the second ingredient, followed by chicory root inulin, as well as lemon juice and acerola juice, plus a touch of cane sugar and stevia for sweetness.

Alongside prebiotics, these better-for-you sodas are packed with vitamins, antioxidants, and plant fiber. Beyond quenching thirst, the prebiotics in FRUGA help to support bacteria in the gut and a healthier digestive system.

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During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

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On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

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Which of the following types of devices have you personally used in the past 12 months?

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What are the main reasons you use or chose this type of device?

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How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Functional Beverage Innovations — Developments in beverages that combine pleasure with health benefits are redefining consumer expectations for drinkable wellness.
Gut Health Products — With a growing focus on gut microbiome support, prebiotic sodas are positioned at the forefront of digestive health consumer products.
Natural Sweetener Use — The integration of natural sweeteners like stevia in beverages is revolutionizing the way sweetness and health are balanced in consumer palettes.

Industry Implications

Beverage Industry — The beverage sector is being transformed by innovations like prebiotic sodas that target health-conscious consumers seeking functional refreshment.
Health and Wellness Industry — An increasing emphasis on digestive health solutions is driving growth within the health and wellness industry, highlighting the potential for gut-supportive products.
Natural Foods Industry — An upswing in demand for naturally-sweetened and functional consumables is prompting significant shifts within the natural foods market.

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