Red Bull is expanding its flavored energy line with Red Bull Glacier Edition. This new option is a Frosted Raspberry drink with a light blue design for the can. It is aimed at energy drink shoppers looking for a colder seasonal taste. The full-sugar release joins the brand’s Editions range and gives Booker retailers and Tesco stores a fresh flavor hook from 12th October.
A 250ml can keeps entry pricing approachable for first-time buyers. On the other hand, there is the option of the 473ml size which gives regular buyers a simple trade-up without switching brands. Red Bull plans a wider rollout early next year, so the exclusive window gives those retail partners an early novelty play.
Image Credit: Josh Wood Colour
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Seasonal Energy Flavors — Limited-time cold-weather profiles create shelf excitement for functional beverages by turning familiar energy formats into occasion-based purchases.
Retail Exclusive Launches — Exclusive release windows give grocery and wholesale partners a differentiated traffic driver while allowing brands to test demand before broader distribution.
Size-based Trade-ups — Multiple can formats support both trial and loyalty by pairing accessible entry pricing with higher-volume options for repeat buyers.
Industry Implications
Energy Drinks — Flavor-led extensions continue to reshape competition as established brands use novelty, design, and seasonal cues to defend share.
Grocery Retail — Early access to branded beverage launches strengthens store relevance by connecting shopper discovery with high-velocity impulse categories.
Convenience Wholesale — Wholesale channels gain fresh merchandising potential from exclusive products that help independent retailers capture demand for limited-edition beverages.
