After receiving regulatory approval from Singapore’s Animal and Veterinary Service in June 2025, United States-based startup Friends & Family Pet Food debuted cultivated pet treats at the Singapore Pet Expo. As the first company to sell cultivated pet food in Asia, Friends & Family Pet Food cultivates quail cells over seven to 10 days, then harvests the biomass in small batches, blends the ingredient with fermented whole-cell nutritional yeast, and freeze-dries it all into treats. In the Teeth & Gum Care formulas for dogs and cats, the highly digestible protein pairs with other benefit-packed ingredients like konjac.
“We’ve added clinically validated prebiotics and postbiotics that target real pet health problems, like periodontal disease, itching and digestive issues. We are the first pet company in Singapore with these ingredients," said Joshua Errett, co-founder and CEO of Friends & Family.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Cultivated Pet Proteins — Novel cell‑cultured quail proteins enable precise nutrient profiles and reduced supply‑chain volatility compared with traditional meat sources.
Functional Pet Nutrition — Integration of clinically validated prebiotics, postbiotics and texture‑modifying ingredients creates treats positioned as therapeutics for periodontal, dermatological and digestive conditions.
Small-batch Biomanufacturing for Pets — Short‑cycle, small‑batch cultivation models allow localized production and rapid formulation iteration tailored to pet health needs.
Industry Implications
Pet Food Manufacturing — A shift toward freeze‑dried, cultivated ingredient lines supports premium pricing and differentiated health claims in competitive retail channels.
Veterinary Dental Care — Dental clinics and specialists may encounter a growing portfolio of consumable adjuncts that complement periodontal treatments through targeted nutrition.
Biotech Fermentation Equipment — Demand is rising for compact bioreactors and downstream processing tools optimized for seven‑ to ten‑day cultivation cycles and small‑batch outputs.
