The Oato Fresh Oat Matcha Latte has been developed in the UK by the brand as a product that takes a minimally processed, clean approach to bottled lattes. The product is arriving this month as a Modern Milkman exclusive and starts off with the brand's fresh oat milk that's infused with premium-grade matcha to achieve a rich, umami tasting profile. The product comes in response to the continued popularity of matcha, while also taking aim at consumer interest in minimally processed, plant-based beverages that still prioritize convenience and quality.
The Oato Fresh Oat Matcha Latte is priced at £2.50 and will be available for delivery from Modern Milkman to further increase ease of access for consumers in the UK this summer.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Fresh Plant-based Lattes — Minimally processed dairy alternatives are reshaping ready-to-drink coffee and tea formats by combining clean-label positioning with premium café-style taste.
Premium Matcha Convenience — Bottled matcha products are creating new space for functional, indulgent beverages that translate specialty café demand into accessible at-home routines.
Milkman-delivered Beverages — Direct-to-door beverage exclusives are expanding modern grocery delivery models with curated products that emphasize freshness, convenience, and recurring consumption.
Industry Implications
Plant-based Beverages — Oat milk innovation continues to broaden beyond basic substitutes into differentiated drinks that blend sustainability cues with elevated flavor experiences.
Ready-to-drink Tea — The rise of chilled matcha lattes signals growing potential for tea brands to compete in premium grab-and-go beverage occasions.
Grocery Delivery — Exclusive product launches through delivery platforms strengthen customer loyalty by turning routine household replenishment into a channel for discovery.
