More people are prioritizing protein in their diets, but they're ditching the heavy shakes and bars in favor of lighter, more refreshing ways to hit their daily goals, like protein water, protein sodas, and even protein ice pops from brands like Fit Ice. These cooling, fruity refreshers pack 10 grams of protein per pop from premium whey isolate, and they keep the experience rewarding with a touch of sweetness from low-calorie allulose, real fruit juice and no added sugar.
This summer, Fit Ice's protein popsicles are made to savor in varieties like Lemon, Wild Berry, Pineapple Mango and Watermelon Acai, and soon, a variety pack is launching to share a convenient way to sample them all.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Refreshing Protein Formats — Lightweight frozen and carbonated protein products are reshaping performance nutrition by making daily macronutrient goals feel more like casual refreshment than structured supplementation.
Low-sugar Functional Treats — Sweet snacks made with allulose, fruit juice and no added sugar create room for indulgent products that align with wellness-focused dietary preferences.
Portable Frozen Wellness — Single-serve frozen functional foods blend convenience, portion control and sensory appeal, opening new space for nutrition products beyond bars, powders and shakes.
Industry Implications
Functional Foods — The category is expanding as everyday treats gain targeted nutritional benefits, giving brands new ways to merge pleasure, health positioning and routine consumption.
Frozen Desserts — Protein-enhanced ice pops signal a shift from purely indulgent frozen novelties toward better-for-you formats with added satiety and lifestyle relevance.
Sports Nutrition — A broader consumer base is pushing the industry toward accessible, flavor-forward products that support fitness goals without the heaviness of traditional shakes or bars.
