The FHIRST Lemon Lime living soda is the brand's latest flavor being added to its refreshment range that will provide consumers with a decidedly citrusy option to try out this spring. The soda is crafted with an all-natural flavor profile that has zero sugar in the mix but maintains a crisp, thirst-quenching taste thanks to the lemon and lime flavors in the mix. The soda has five-grams of prebiotic plant fiber along with zinc and two-billion living probiotic cultures to support good gut health.
Founder Steven Van Middelem commented on the FHIRST Lemon Lime living soda saying, "Now more than ever before, consumers are searching out healthier soft drinks options with a particular focus on those offering functional benefits. We believe FHIRST is uniquely placed to capitalise on this increased consumer interest.”
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Functional Soft Drinks — Capitalizing on the increased consumer interest in healthier drink options with added functional benefits.
Citrus Flavor Innovations — Exploring new opportunities to enhance products with citrusy flavors for a refreshing taste profile.
Gut Health Product Expansion — Expanding product lines to include gut health-focused offerings with prebiotic fiber and probiotic cultures.
Industry Implications
Beverage — Leveraging the demand for functional and healthier beverage options in the market.
Food and Beverage — Exploring collaborations for the development of citrus-infused products that promote gut health.
Health and Wellness — Developing partnerships to introduce innovative gut health solutions with natural ingredients.
