Knorr's Fast & Flavourful Paste is a range of highly concentrated, versatile cooking pastes that help at-home cooks instantly add depth and richness to dishes, marinades, glazes, and dressings. While the Sundried Tomato & Herbs Cooking Paste, with a touch of balsamic vinegar, goes well with pastas and grilled proteins, the Roasted Chicken, Lemon & Black Pepper Cooking Paste brings a zesty, bright, savory edge to roasted potatoes, traybakes, and chicken.
AI was used to cut the development time of Knorr’s Fast & Flavourful Paste in half. Before any live testing began, Foods R&D teams digitally tested a wide range of recipes and identified the top flavour and texture combinations upfront to minimize physical testing.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
AI-accelerated Recipe Development — A reduction in development time through digital simulation enables faster portfolio expansion and niche flavor experimentation.
Concentrated Flavor Format — Compact, shelf-stable pastes offer potential for premiumization and lower logistics costs through smaller packaging footprints.
Multiuse Culinary Pastes — Versatile pastes act as culinary building blocks that can spawn cross-category products such as marinades, sauces, and meal kits.
Industry Implications
Food Manufacturing — The combination of AI-driven R&D and concentrated formulations can decrease trial costs and support modular, scalable production systems.
Retail Grocery — Shelf-ready, high-impact pastes present opportunities to redefine private-label ranges and create new impulse and club-store product placements.
Foodservice & Catering — Single-portion, high-flavor pastes provide consistency and labor-efficiency in high-volume kitchens while enabling rapid menu variation.
